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FARBEN INFORMATION (SINGAPORE) PTE. LTD. is seeking an experienced Product Manager to own the strategy and roadmap for the yuu loyalty platform, aligning with broader business goals.
You will lead the design, development and launch of next-generation loyalty features, including personalized offers and omnichannel integration, while partnering with commercial, marketing, retail, media and technology teams. The role requires strong analytical skills, Agile experience, and a track record of
Strategy & Roadmap: Develop and communicate a clear, compelling product strategy
and roadmap for the yuu loyalty platform, ensuring strict alignment with DFI’s broader
business goals.
Product Innovation: Lead the design, development, and launch of next-generation
features, including enhanced loyalty programs, gamified rewards, personalized offers,
and seamless omnichannel integration.
Cross-Functional Leadership: Partner closely with commercial, marketing, retail
media, and technology teams to guarantee flawless execution, high feature adoption, and
unified go-to-market strategies.
Data-Driven Optimization: Analyze complex customer behavior and transaction data to
uncover growth opportunities, optimizing user retention and average basket size.
Stakeholder Management: Manage key relationships across the business, translating
data insights into strategic recommendations for senior leadership.
Experience: minimum 5+ years of product management experience, with a minimum of
2 years in a senior capacity; experience specifically within loyalty programs or consumertech platforms is strongly preferred.
Track Record: A proven history of successfully delivering scalable digital products
within a fast-paced retail or consumer-focused environment.
Technical & Analytical Acumen: Strong analytical skills with hands‑on proficiency
using data tools (e.g., Tableau) to derive actionable, customer‑centric insights.
Communication & Influence: Excellent interpersonal and leadership abilities, with a
demonstrated talent for aligning and influencing cross-functional stakeholders.
Education: Bachelor’s degree in Business, Marketing, Computer Science, or a related
field; an MBA or equivalent postgraduate qualification is a distinct plus.
Methodologies: Deep familiarity with Agile development frameworks and experience
managing complex, multi-stakeholder projects from conception to launch.
Domain Knowledge: Expert understanding of loyalty platforms, customer engagement
strategies, and emerging trends in retail and consumer technology.
Language: English, Cantonese and Mandarin are preferable.