Global Tourism Strategy & Partnerships Lead

Hong Kong Tourism Board; Hong Kong; On-site; HKD 2,500,000 - 3,500,000; Full time

Job summary

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide. This role reports to the Executive Director and leads strategic planning and global market development across Mainland China and international markets.

The Deputy Executive Director will guide marketing initiatives, optimize resource allocation, and build strong partnerships with tourism bodies, trade partners, and government agencies to advance

Qualifications

• University degree or above in Marketing, Business Administration, Hotel and Tourism Management or a related discipline.
• At least 20 years of relevant experience, including a minimum of 10 years in senior general management roles within multinational organizations.
• Proven track record in driving business performance, developing agile marketing strategies and leading cross-regional teams.
• Deep knowledge of the tourism industry and travel trade, with ability to formulate and execute medium- to long-term strategies and deliver measurable results.

Responsibilities

• Overseeing all Chinese Mainland and Worldwide Offices to develop and implement strategic business plans.
• Enhancing Hong Kong’s market positioning and driving performance across regions.
• Ensuring optimal allocation of resources, monitoring performance outcomes and fostering continuous improvement of operational effectiveness.
• Leading global market development by identifying emerging tourism trends and opportunities and translating them into actionable strategies.
• Supporting and implementing global marketing initiatives and trade engagement efforts to reinforce Hong Kong’s competitiveness.
• Ensuring consistency and quality in execution of the organization’s initiatives, promoting accountability and driving continuos improvement.
• Representing HKTB at major international business events and cultivating partnerships with global and regional stakeholders.

Skills

Leadership

Strategic planning

Marketing strategy

Cross-regional teams

Public engagement

Education

Marketing degree

MBA preferred

Job description

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide. This role reports to the Executive Director and leads strategic planning and global market development across Mainland China and international markets.

The Deputy Executive Director will guide marketing initiatives, optimize resource allocation, and build strong partnerships with tourism bodies, trade partners, and government agencies to advance