Data-Driven Merchant Growth Architect

Shopline Limited; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Shopline Limited is seeking a Merchant Growth Specialist who will turn data, market insights and cross-functional resources into practical growth strategies that frontline teams can adopt. You will analyze first-party data, industry trends and campaign performance to identify opportunities across traffic, conversion, GMV and retention, and package insights into scalable playbooks.

The role includes planning seasonal campaigns (Mother’s Day, 618, 11.11, Christmas) and consolidating SHOPLINE

Qualifications

• 3-6 years of experience in ecommerce, digital marketing, market research, business analysis, growth or related roles.
• Experience in ecommerce campaign analysis, merchant performance analysis, industry research or consumer insights.
• Strong proficiency in Looker / Excel / Google Sheets and PowerPoint / Google.
• Experience with BI, analytics or data visualisation tools is a plus.
• Experience using Generative AI or AI productivity tools for research, analysis or content synthesis is a plus.

Responsibilities

• Analyse SHOPLINE first-party commerce data, industry trends and campaign performance to identify growth opportunities across traffic, conversion, GMV, retention, repeat purchase and marketing effectiveness.
• Translate data and market insights into clear, actionable recommendations for merchant conversations and growth planning.
• Leverage AI tools and analytics platforms where relevant to improve the efficiency of research, data analysis and insight generation.
• Capture learnings from successful merchants, major campaigns and industry trends and turn them into reusable best practices, benchmarks and case studies.
• Identify common growth patterns and successful tactics across different merchant segments and categories.
• Maintain practical knowledge and enablement materials that help frontline teams easily access and apply relevant insights.
• Continuously update recommendations based on new data, campaign results and merchant feedback.
• Support planning for key ecommerce moments such as Mother's Day, 618 Mid-Year Sale, 11.11 and Christmas using historical performance, market trends and customer behaviour.
• Use historical performance, industry insights and merchant behaviour to determine priority merchant segments, growth opportunities and recommended tactics.
• Consolidate relevant SHOPLINE products and services, such as CRM, membership, advertising, KOL, Marketing Automation and other growth tools-into campaign playbooks based on merchant needs and campaign objectives.
• Review campaign performance and consolidate learnings to improve future seasonal planning.

Skills

Data-driven thinking

Market & commercial awareness

Structured problem solving

Communication skills

Digital curiosity

Tools

Looker

Excel

Google Sheets

PowerPoint

Job description

Shopline Limited is seeking a Merchant Growth Specialist who will turn data, market insights and cross-functional resources into practical growth strategies that frontline teams can adopt. You will analyze first-party data, industry trends and campaign performance to identify opportunities across traffic, conversion, GMV and retention, and package insights into scalable playbooks.

The role includes planning seasonal campaigns (Mother’s Day, 618, 11.11, Christmas) and consolidating SHOPLINE