Merchant Growth Specialist

Shopline Limited; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Shopline Limited is seeking a Merchant Growth Specialist who will turn data, market insights and cross-functional resources into practical growth strategies that frontline teams can adopt. You will analyze first-party data, industry trends and campaign performance to identify opportunities across traffic, conversion, GMV and retention, and package insights into scalable playbooks.

The role includes planning seasonal campaigns (Mother’s Day, 618, 11.11, Christmas) and consolidating SHOPLINE

Qualifications

• 3-6 years of experience in ecommerce, digital marketing, market research, business analysis, growth or related roles.
• Experience in ecommerce campaign analysis, merchant performance analysis, industry research or consumer insights.
• Strong proficiency in Looker / Excel / Google Sheets and PowerPoint / Google.
• Experience with BI, analytics or data visualisation tools is a plus.
• Experience using Generative AI or AI productivity tools for research, analysis or content synthesis is a plus.

Responsibilities

• Analyse SHOPLINE first-party commerce data, industry trends and campaign performance to identify growth opportunities across traffic, conversion, GMV, retention, repeat purchase and marketing effectiveness.
• Translate data and market insights into clear, actionable recommendations for merchant conversations and growth planning.
• Leverage AI tools and analytics platforms where relevant to improve the efficiency of research, data analysis and insight generation.
• Capture learnings from successful merchants, major campaigns and industry trends and turn them into reusable best practices, benchmarks and case studies.
• Identify common growth patterns and successful tactics across different merchant segments and categories.
• Maintain practical knowledge and enablement materials that help frontline teams easily access and apply relevant insights.
• Continuously update recommendations based on new data, campaign results and merchant feedback.
• Support planning for key ecommerce moments such as Mother's Day, 618 Mid-Year Sale, 11.11 and Christmas using historical performance, market trends and customer behaviour.
• Use historical performance, industry insights and merchant behaviour to determine priority merchant segments, growth opportunities and recommended tactics.
• Consolidate relevant SHOPLINE products and services, such as CRM, membership, advertising, KOL, Marketing Automation and other growth tools-into campaign playbooks based on merchant needs and campaign objectives.
• Review campaign performance and consolidate learnings to improve future seasonal planning.

Skills

Data-driven thinking

Market & commercial awareness

Structured problem solving

Communication skills

Digital curiosity

Tools

Looker

Excel

Google Sheets

PowerPoint

Job description

At SHOPLINE, we believe merchant success goes beyond providing ecommerce software. Our mission is to help merchants grow sustainable online businesses by combining technology, first-party commerce data and professional marketing services.

As our marketing capabilities continue to expand—including Digital Marketing Services, KOL Marketing, Shopper App, AI and Marketing Automation, we are looking for a Merchant Growth Specialist who can turn data, market insights and cross-functional resources into practical growth strategies that commercial teams can easily adopt.

The Merchant Growth Strategist serves as the strategic engine behind Merchant Success teams. This role focuses on identifying growth opportunities, designing scalable strategies and packaging internal and external resources into actionable growth playbooks. The goal of this role is to help frontline teams deliver better growth recommendations to merchants, supported by data rather than assumptions.

WHAT YOU'LL BE DOING

1. Data & Market Insights

Analyse SHOPLINE first-party commerce data, industry trends and campaign performance to identify growth opportunities across traffic, conversion, GMV, retention, repeat purchase and marketing effectiveness.

Translate data and market insights into clear, actionable recommendations for merchant conversations and growth planning.

Leverage AI tools and analytics platforms where relevant to improve the efficiency of research, data analysis and insight generation.

Capture learnings from successful merchants, major campaigns and industry trends and turn them into reusable best practices, benchmarks and case studies.

Identify common growth patterns and successful tactics across different merchant segments and categories.

Maintain practical knowledge and enablement materials that help frontline teams easily access and apply relevant insights.

Continuously update recommendations based on new data, campaign results and merchant feedback.

3. Seasonal Campaign Planning

Support planning for key ecommerce moments such as Mother's Day, 618 Mid-Year Sale, 11.11 and Christmas using historical performance, market trends and customer behaviour.

Use historical performance, industry insights and merchant behaviour to determine priority merchant segments, growth opportunities and recommended tactics.

Consolidate relevant SHOPLINE products and services, such as CRM, membership, advertising, KOL, Marketing Automation and other growth tools-into campaign playbooks based on merchant needs and campaign objectives.

Review campaign performance and consolidate learnings to improve future seasonal planning.

WHO WE ARE LOOKING FOR:

Ecommerce & growth knowledge: Good understanding of ecommerce operations, consumer behaviour, digital marketing and key merchant growth drivers.

Data-driven thinking: Comfortable analysing data, identifying patterns and translating findings into practical business insights.

Market & commercial awareness: Able to connect market trends and merchant performance with relevant growth opportunities.

Structured problem solving: Able to organise information, identify key questions and develop clear recommendations.

Communication skills: Able to simplify data and insights into clear presentations and frontline materials.

Digital curiosity: Open to using AI, automation and emerging tools to improve research, analysis and productivity.

QUALIFICATIONS :

3-6 years of experience in ecommerce, digital marketing, market research, business analysis, growth or related roles.

Experience in ecommerce campaign analysis, merchant performance analysis, industry research or consumer insights.

Strong proficiency in Looker / Excel / Google Sheets and PowerPoint / Google

Experience with BI, analytics or data visualisation tools is a plus.

Experience using Generative AI or AI productivity tools for research, analysis or content synthesis is a plus.

WHY YOU SHOULD JOIN US

Our team is smart, friendly, self-driven, and passionate about solving merchant growth challenges. We encourage open discussion, experimentation, and scaling what works.

We operate in a flat and collaborative environment where you'll have the freedom to identify opportunities, propose new approaches, and drive high-impact initiatives from insight to adoption.

We provide guidance and mentorship to strengthen your strategic, commercial, and entrepreneurial skills.

You'll have the autonomy to turn ideas into action quickly, test new strategies, and see the impact of your work without lengthy approval processes.

Build hand-on experience in business strategy, stakeholder management, commercial thinking, and ecommerce growth beyond traditional analytics or marketing.