Crypto Ad Creative Strategist — Performance Lead

OKX; Hong Kong; On-site; HKD 650,000 - 950,000; Full time

Benefits offered by this job

Education subsidy

Team building programs

Wellness and meal allowances

Comprehensive healthcare

Job summary

OKX is seeking an Ad Creative Strategist (Creative Producer) in Hong Kong to lead creative strategy and asset production for performance advertising across major platforms. You will translate crypto concepts into compelling messaging and closely collaborate with media buying, design, and product teams to drive CTR, CVR, and ROI.

You will manage external partners, stay ahead of industry trends, and ensure timely delivery of high-quality assets while controlling costs.

Qualifications

• Extensive experience in performance ad creative strategy and production.
• Strong understanding of finance or crypto a plus; good storytelling and copywriting.

Responsibilities

• Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok.
• Iterate on creative direction based on campaign data to improve CTR, CVR, and ROI.
• Translate complex crypto propositions into compelling ad messaging.
• Manage external vendors, agencies, and influencers, ensuring quality, timelines, and cost control.
• Track industry trends to deliver differentiated asset strategies and collaborate with media, design, and product teams.

Skills

Performance ad strategy

Creative production

Vendor management

Cross-functional collaboration

Job description

OKX is seeking an Ad Creative Strategist (Creative Producer) in Hong Kong to lead creative strategy and asset production for performance advertising across major platforms. You will translate crypto concepts into compelling messaging and closely collaborate with media buying, design, and product teams to drive CTR, CVR, and ROI.

You will manage external partners, stay ahead of industry trends, and ensure timely delivery of high-quality assets while controlling costs.