Ad Creative Strategist (Creative Producer)

OKG; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Competitive total compensation package

L&D programs and Education subsidy

Team building programs and company so­

Wellness and meal allowances

Healthcare schemes for employees and d

More that we love to tell you along

LI-WWWW LI-ONSITE

Job summary

OKX in Hong Kong seeks a Senior Creative Lead to shape performance advertising across Meta, Google, and TikTok. You will translate crypto propositions into compelling ad messaging and manage external vendors to deliver high-quality assets on schedule.

You will collaborate with media, design and product teams, iterating based on campaign data to improve CTR, CVR and ROI, with strong English skills and familiarity with crypto advertising.

Qualifications

• Strong experience in performance ad strategy and creative production.
• Established network of external vendors and project management skills.
• Fluency in English; Mandarin beneficial for cross-regional teams.
• Familiarity with finance and crypto/digital asset space; user perspective a plus.

Responsibilities

• Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok.
• Iterate on creative direction using campaign data to improve CTR, CVR and ROI.
• Translate crypto/product propositions into compelling ad messaging for multiple channels.
• Manage external vendors (agencies, production teams, KOLs) ensuring quality, timelines and costs.
• Track industry trends to craft differentiated asset strategies.
• Collaborate with media buying, design and product teams from concept to launch.

Skills

Performance ad strategy

Asset production

Vendor management

Cross-functional collaboration

Data-driven mindset

Creative storytelling

Scriptwriting

Bilingual English & Mandarin

Crypto/finance knowledge

Job description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You'll Be Doing

• Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
• Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
• Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
• Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
• Track industry and competitor creative trends to deliver differentiated asset strategies
• Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch

What We Look For In You

• Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
• Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective
• Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
• English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
• Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
• Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
• Strong bilingual (English & Mandarin) ability

Nice to Haves

• Advertising experience in crypto exchanges, fintech, or brokerage industries
• AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
• Video editing skills, able to independently handle post-production of assets

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

#LI-WWW #LI-ONSITE

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