Ad Creative Strategist (Creative Producer)

Okg-7; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Benefits offered by this job

L&D programs

Wellness allowances

Comprehensive healthcare

Meal allowances

Job summary

OKX is seeking an Ad Creative Strategist to lead creative strategy and asset production for performance advertising across major channels. The role requires data-driven iteration to boost CTR, CVR, and ROI, translating complex crypto propositions into clear messaging for diverse audiences.

You will manage external vendors and collaborate with media buying, design, and product teams to ensure efficient end-to-end execution from concept to launch.

Qualifications

• Extensive experience in performance ad creative strategy and production.
• Strong understanding of finance or crypto preferred.
• Proven ability to source and manage external vendors across multiple projects.
• Excellent English communication and cross-regional collaboration.

Responsibilities

• Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok.
• Iterate on creative direction based on campaign data to improve CTR, CVR, and ROI.
• Translate complex crypto propositions into compelling ad messaging.
• Manage external vendors, controlling output quality, timelines, and costs.
• Collaborate with media buying, design, and product teams to execute from concept to launch.

Skills

Performance ad strategy

Asset production

Data-driven optimization

Copywriting

Job description

Ad Creative Strategist (Creative Producer)

Hong Kong, Hong Kong SAR

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles:We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok

Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI

Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging

Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs

Track industry and competitor creative trends to deliver differentiated asset strategies

Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch

What We Look For In You

Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale

Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective

Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties

English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams

Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback

Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills

Nice to Haves

Advertising experience in crypto exchanges, fintech, or brokerage industries

AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)

Video editing skills, able to independently handle post-production of assets

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

More that we love to tell you along the process!

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