CRM Manager, Luxury Retail (50K)

WilliamSELECT; Hong Kong; On-site; HKD 480,000 - 800,000; Full time

Job summary

WilliamSELECT in Hong Kong is seeking a CRM Manager to drive data-driven customer strategies within a luxury fashion context. You will analyze CRM data, present insights, and translate observations into actionable recommendations for marketing and clienteling programs.

You will develop CRM engagement plans, manage consumer trends, maintain the database, and support in-store events and VIP gifting. Fluent English and Chinese and strong analytical skills are essential in this fast-paced luxury

Qualifications

• Strong CRM data analysis and reporting skills.
• Experience in luxury retail or beauty sectors preferred.
• Excellent English and Chinese communication.

Responsibilities

• Conduct CRM data analysis and present findings.
• Provide insights and translate observations into qualitative insights.
• Prepare and distribute periodical consumer management reports and KPI dashboards.
• Maintain CRM database and ensure data accuracy.
• Provide consumer trends analysis and define target audiences for marketing.
• Plan clienteling strategies and VIP events initiatives.
• Develop CRM engagement programs and client development planning.
• Organize seasonal gifting and support in-store events.

Skills

CRM data analysis

KPI dashboards

Data accuracy

Bilingual English/Chinese

Education

Bachelor's Degree or above

Tools

CRM software

Job description

My client is an international luxury fashion brand and they are looking for a CRM Manager to join their team.

Responsibilities:

• Conduct CRM data analysis, present findings and observation
• Provide insights and translate into qualitative insight
• Perform and distribute periodical consumer management reports and dashboards, monitoring KPI
• Responsible for database maintenance and validate data accuracy
• Provide consumers trends and analysis and propose target audience for marketing purpose
• Plan and implement Clienteling & Client development strategy & initiatives
• Develop CRM engagement program and planning of VIP events
• Organize seasonal gifting
• Support in-store events

Requirements

• Bachelor's Degree or above
• At least 8 years of CRM experience in Retail / Beauty / Luxury Fashion / W&J industry
• Sensitive to numbers with strong analytical skills
• Good interpersonal and communication skills
• Excellent English and Chinese
• Candidate with less experience will be considered as Assistant Manager