CRM & Events Manager - Beauty

Michael Page International (HK) Ltd; Hong Kong; Presencial; HKD 500.000 - 900.000; Jornada completa

Descripción de la vacante

Michael Page International (HK) Ltd seeks a CRM & VIP Experience Manager to lead customer engagement, loyalty initiatives and exclusive experiential events in Hong Kong. You will drive retention, manage VIP relationships, and partner with luxury brands to deliver memorable experiences across touchpoints.

The role requires a commercially minded marketer with 8+ years in CRM, loyalty, and events, fluent in English, Cantonese and Mandarin.

Formación

• Degree in Marketing, Communications, Business or related discipline.
• Minimum 8 years in CRM, loyalty, events or engagement.
• Experience in luxury retail/hospitality preferred.
• Strong project management across campaigns and events.

Responsabilidades

• Develop customer engagement and loyalty strategies to improve retention.
• Plan premium customer events, experiences, product showcases, and activations.
• Re-engage inactive segments to increase lifetime value.
• Identify partnerships with external venues and brands to support objectives.
• Oversee end-to-end events with a focus on ROI and seamless customer experience.
• Analyze CRM and campaign data to derive insights and improvements.
• Coordinate with stakeholders and vendors to deliver projects.
• Manage multi-touch communications and VIP relationships across touchpoints.

Conocimientos

CRM strategy

Loyalty programs

Event management

Stakeholder management

Analytics

English Cantonese Mandarin

Educación

Bachelor's degree in Marketing/Business

Herramientas

Salesforce

Event management tools

Descripción del empleo

This role is ideal for a commercially minded marketing professional who is passionate about building meaningful customer relationships, creating memorable experiences, and driving customer retention within a luxury environment

client_details_shortlabel

Our client is a well-established premium beauty brand seeking an experienced CRM & VIP Experience Manager to lead customer engagement initiatives, loyalty programmes and high-impact experiential events.

description_shortlabel

• Develop and implement customer engagement and loyalty strategies to strengthen long-term customer relationships and increase retention.
• Plan and deliver premium customer events, exclusive experiences, product showcases, networking functions, and brand activations.
• Create initiatives to re-engage inactive customer segments and drive customer lifetime value.
• Identify and manage strategic partnerships with external organizations, lifestyle brands, venues, and business partners to support customer acquisition and engagement objectives.
• Oversee the end-to-end execution of events and campaigns, ensuring a seamless customer experience and strong return on investment.
• Analyze CRM and campaign performance data to generate insights and recommend continuous improvements.
• Coordinate cross-functionally with internal stakeholders and external vendors to ensure successful project delivery.
• Manage customer communications, engagement initiatives, and VIP relationship-building activities across various touchpoints.

profile_shortlabel

• Degree holder in Marketing, Communications, Business, Hospitality, Event Management, or a related discipline.
• Minimum 8 years of relevant experience in CRM, customer loyalty, events, experiential marketing, membership marketing, or customer engagement.
• Experience gained from luxury retail, hospitality, private clubs, premium lifestyle brands; particulary in wellness, beauty is highly desirable.
• Strong project management capabilities with experience overseeing multiple campaigns and events simultaneously.
• Proven ability to develop creative customer engagement initiatives and deliver measurable business results.
• Excellent stakeholder management, negotiation, and partnership development skills.
• Analytical mindset with the ability to interpret CRM and campaign performance data.
• Fluency in English, Cantonese and Mandarin is a must.