CRM & Events Manager - Beauty

Michael Page (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Job summary

Michael Page (Hong Kong) is seeking an experienced CRM & VIP Experience Manager for a premium beauty brand to lead customer engagement, loyalty programmes, and high-impact experiential events.

You will develop strategies to strengthen relationships, plan exclusive experiences, manage partnerships, and drive measurable ROI across campaigns and events.

Qualifications

• Degree holder in Marketing, Communications, Business, Hospitality, Event Management, or a related discipline.
• Minimum 8 years of experience in CRM, customer loyalty, events, experiential marketing, membership marketing, or customer engagement.
• Experience with luxury retail, hospitality, private clubs or premium lifestyle brands; wellness/beauty focus is a plus.
• Strong project management with multiple campaigns and events running simultaneously.
• Proven ability to create engaging customer initiatives with measurable business results.
• Excellent stakeholder management, negotiation, and partnerships skills.
• Fluent in English, Cantonese and Mandarin.

Responsibilities

• Develop and implement customer engagement and loyalty strategies to strengthen relationships and retention.
• Plan and deliver premium customer events, exclusive experiences, product showcases, networking functions, and brand activations.
• Create initiatives to re-engage inactive segments and drive customer lifetime value.
• Identify and manage strategic partnerships with external organizations and brands to support engagement objectives.
• Oversee end-to-end execution of events and campaigns with strong ROI.
• Analyze CRM and campaign performance data to generate insights and improvements.
• Coordinate cross-functionally with internal stakeholders and external vendors for successful delivery.
• Manage customer communications and VIP relationship-building across touchpoints.

Skills

CRM strategy

VIP experience

Customer engagement

Event management

Loyalty programs

Partnership development

Data analysis

Education

Degree in Marketing/Communications/Business

Tools

CRM software

Marketing automation

Job description

• Opportunity to shape customer engagement strategies for a premium brand.
• Competitive remuneration package and career development opportunities.

About Our Client

Our client is a well-established premium beauty brand seeking an experienced CRM & VIP Experience Manager to lead customer engagement initiatives, loyalty programmes and high-impact experiential events.

Job Description

• Develop and implement customer engagement and loyalty strategies to strengthen long-term customer relationships and increase retention.
• Plan and deliver premium customer events, exclusive experiences, product showcases, networking functions, and brand activations.
• Create initiatives to re-engage inactive customer segments and drive customer lifetime value.
• Identify and manage strategic partnerships with external organizations, lifestyle brands, venues, and business partners to support customer acquisition and engagement objectives.
• Oversee the end-to-end execution of events and campaigns, ensuring a seamless customer experience and strong return on investment.
• Analyze CRM and campaign performance data to generate insights and recommend continuous improvements.
• Coordinate cross-functionally with internal stakeholders and external vendors to ensure successful project delivery.
• Manage customer communications, engagement initiatives, and VIP relationship-building activities across various touchpoints.

The Successful Applicant

• Degree holder in Marketing, Communications, Business, Hospitality, Event Management, or a related discipline.
• Minimum 8 years of relevant experience in CRM, customer loyalty, events, experiential marketing, membership marketing, or customer engagement.
• Experience gained from luxury retail, hospitality, private clubs, premium lifestyle brands; particulary in wellness, beauty is highly desirable.
• Strong project management capabilities with experience overseeing multiple campaigns and events simultaneously.
• Proven ability to develop creative customer engagement initiatives and deliver measurable business results.
• Excellent stakeholder management, negotiation, and partnership development skills.
• Analytical mindset with the ability to interpret CRM and campaign performance data.
• Fluency in English, Cantonese and Mandarin is a must.