CRM & Loyalty Campaigns Architect

Kee Wah Group Limited; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

Free Shuttle Bus

Life Insurance

On-the-job training

Performance Bonus

Promotion

Staff Discount

Job summary

Kee Wah Bakery in Hong Kong is seeking a CRM and loyalty marketing professional to lead member acquisition, engagement, retention and reactivation campaigns. You will analyze member profiles, purchase data and campaign performance to build actionable segments and optimize the customer journey.

Responsibilities span multi-channel communications across eDM, mobile app, social, and in-store touchpoints, while collaborating with retail operations, e-commerce, IT and customer service to ensure timely

Qualifications

• Bachelor's degree in Marketing, Business Administration or related discipline.
• At least 3 years of relevant experience in CRM, customer lifecycle marketing or loyalty programme management, preferably in retail, F&B or consumer-facing businesses.
• Demonstrated ability to plan, implement, monitor and optimize CRM initiatives using customer and campaign data.
• Familiarity with CRM, loyalty and/or marketing automation platforms is preferred.
• Strong analytical, project management and stakeholder-management skills.
• Excellent command of written and spoken English and Chinese.
• Proficient in MS Office, particularly Excel and PowerPoint.
• A proactive, detail-oriented team player who can manage multiple priorities and work effectively under pressure.

Responsibilities

• Develop and execute CRM and loyalty campaigns that drive member acquisition, engagement, retention and reactivation.
• Analyze member profiles, purchase behavior and campaign performance to develop actionable customer segments and optimize the customer journey.
• Plan targeted communications and personalized offers across eDM, mobile app, social media, in-store touchpoints and other relevant channels.
• Support the development and implementation of loyalty programme initiatives, member benefits and promotional mechanics.
• Monitor campaign and member programme performance; prepare regular reports, insights and recommendations for optimization.
• Manage the day-to-day operation of CRM, email marketing and content management platforms, ensuring data accuracy, timely campaign delivery and a positive member experience.
• Prepare CRM marketing communication materials, including in-store POSM, eDM, mobile app content and social media assets.
• Work closely with retail operations, e-commerce, IT, customer service and other internal teams to ensure seamless execution of member programme initiatives.
• Handle ad-hoc projects as assigned.

Skills

CRM

Customer lifecycle marketing

Loyalty programme management

Education

Bachelor's degree in Marketing/Business Admin or related

Tools

CRM platforms

Marketing automation platforms

Job description

Kee Wah Bakery in Hong Kong is seeking a CRM and loyalty marketing professional to lead member acquisition, engagement, retention and reactivation campaigns. You will analyze member profiles, purchase data and campaign performance to build actionable segments and optimize the customer journey.

Responsibilities span multi-channel communications across eDM, mobile app, social, and in-store touchpoints, while collaborating with retail operations, e-commerce, IT and customer service to ensure timely