CRM Executive

Lab Concept (Hong Kong) Limited; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Benefits offered by this job

5-day work week

Early release for holidays

Summer Fridays

The Academy learning programs

Staff wellness programmes

Job summary

Lab Concept (Hong Kong) Limited seeks a passionate Strategic Partnership & Growth Executive to lead marketing activities for Lab Concept and drive performance through vendor partnerships and CRM initiatives.

The role involves developing and executing marketing strategies, managing third-party partnerships, building customer databases, and running targeted campaigns to grow sales and market share across Faces, Shoespace, and beauty brands.

Qualifications

• 2-3 years experience in marketing strategy development and partnership management to achieve sales goals.
• Strong communication skills to convey brand tone and collaborate with stakeholders.
• Collaborative mindset with a commitment to team success.
• Analytical and proactive approach to identifying market opportunities and optimizing performance.

Responsibilities

• Develop and execute marketing strategies to meet vendor targets and enhance market share.
• Manage third-party partnerships to boost sales and expand customer databases.
• Implement marketing strategies that involve partnerships with third parties and develop mutually beneficial relationships.
• Oversee customer lifecycle programs, ensuring data capture and timely query responses.
• Manage CRM initiatives including membership offering, customer acquisition, and retention programs.

Skills

Marketing strategy

Partnership management

Stakeholder collaboration

Data-driven insights

English & Chinese

Job description

Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values.

Lab Concept brings Hong Kong the best handpicked and dynamic fashion, beauty, and lifestyle brands from around the world, with locations spanning Queensway and other key destinations citywide. Staying true to the vision of where style meets accessibility, Lab Concept offers everything from exclusive fashion to over 50 beauty brands at Facesss ranging from international favorites to the latest in Korean beauty along with must-have footwear and accessories at Shoespace.

We are looking for a passionate and talented Strategic Partnership & Growth Executive to manage the marketing activities for Lab Concept, tracking performance and looking for new opportunities to develop the business and achieve the sales and profit targets.

The Role

Develop and execute marketing strategies to meet vendor targets and enhance Faces market share.

Manage third-party partnerships to boost sales and expand customer databases.

Implement marketing strategies that involve partnerships with third parties. Work directly with key targeted partners including vendors or other business partners to develop and manage mutually beneficial relationships that maximize sales & marketing opportunity and grow customer databases

Oversee customer lifecycle programs, ensuring quality data capture and timely query responses.

Manage CRM initiatives including membership offering, customer acquisition, and retention programs. Develop targeted campaigns and personalized communications that enhance customer loyalty, and maximize lifetime value through data-driven insights and seamless coordination with sales and marketing teams.

Foster teamwork, align with company values, and celebrate team achievements.

The Ideal Candidate

2-3 years experience in marketing strategy development and partnership management to achieve sales goals.

Strong communication skills to convey brand tone and collaborate with stakeholders.

Collaborative mindset with a commitment to company values and team success.

Analytical and proactive approach to identifying market opportunities and optimizing performance.

Strong command of spoken and written English and Chinese.

• For your work life balance we offer a 5-day work week, early release for celebratory holidays and Summer Fridays.
• You can develop your skills and knowledge on the job supported by curated learning experiences at The Academy, and have the opportunity to work with, and be exposed to, a team of internationally minded professionals who will support and stretch your career development.
• We offer staff wellness programmes to nurture mind, body and spirit in our head office and stores.
• We treasure opportunities to come together, whether it's at an office Happy Hour, networking in the Gin Den or our Talk of The Town Staff Parties.