Business Analyst - CRM & Customer Insights

Lane Crawford; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Benefits offered by this job

Staff discount

Staff sales

Wellbeing programmes

Job summary

Lane Crawford is seeking a Business Analyst to drive data-informed decisions across CRM and marketing initiatives. You will build reports and dashboards, translate complex data into actionable insights, and support stakeholders with timely analyses.

The ideal candidate has 2+ years in analytics, strong SQL/Tableau/Power BI skills, and a degree in a quantitative field. Experience with ETL and data integration is valued; luxury retail experience is a bonus.

Qualifications

• Minimum 2 years' experience in data/analytics, preferably in luxury retail.
• Degree in Statistics, Computer Science, Data Science, or related analytical field.
• Experience with database management and reporting systems.
• Strong competency in SQL, Tableau and Power BI is a must; Python and Google Analytics are a plus.

Responsibilities

• Prepare reports, analysis, and dashboards to support decision-making for management and stakeholders.
• Analyze customer data to identify valuable customers and target segments for CRM/Marketing actions.
• Conduct pre/post campaign analysis, evaluate performance and propose improvements.
• Collaborate with internal data teams and IT on data migration and enrichment projects.
• Generate ad hoc reports to identify potential business opportunities.

Skills

SQL

Tableau

Power BI

Python

Google Analytics

Education

Statistics/CS/Data Science degree

Tools

SQL

Tableau

Power BI

Job description

Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values. As our Business Analyst, you will be a key contributor to decision-making, key campaigns and activities as well as strategic projects within by leveraging Customer Insights. It is crucial that you possess the ability to analyze large sets of data and complex figures, and effectively translate them into actionable and understandable recommendations. A curious mindset is essential, as you will closely monitor customer trends to identify gaps, opportunities, and take appropriate actions.

The Role

• Prepare reports, analysis, and dashboards to support decision-making for management and stakeholders.
• Possess familiarity with the ETL (Extract, Transform, Load) process and the ability to handle data from various sources in order to provide a comprehensive overview of members.
• Analyze customer data to identify the most valuable customers and recommend target customer segments for CRM/Marketing actions.
• Conduct pre/post campaign analysis for all CRM/Marketing actions, evaluate campaign performance, and provide recommendations for improvement in corresponding campaigns.
• Collaborate closely with internal data teams and IT for data migration projects and enhance data with new sources, with a particular focus on personalization, predictive behavior, and online-to-offline influence.
• Generate ad hoc reports to identify potential business opportunities.
• Possess knowledge of database concepts and expertise in data manipulation techniques.

The Ideal Candidate

• A minimum of 2 years' similar experience, luxury retail a bonus.
• Degree in Statistics, Computer Science, Data Science, or any related analytical field.
• Experience with database management and reporting, and the applicable systems.
• Strong competency in SQL, Tableau and Power BI is a MUST; Proficiency in Python and Google Analytics is a an advantage.
• Technical experience and knowledge of database management, at least 1 years of experience in data extraction, transformation, and loading (ETL) processes.
• Able to meet deadlines and work in a fast-paced environment.
• A team player with excellent interpersonal and collaboration skills.
• Naturally curious, with a positive approach to all tasks.

At Lane Crawford you work hard and play hard while we take care of your wellbeing. Your annual holiday leave is supplemented by special leave for birthday and work anniversaries, time off to celebrate key holidays and Summer Fridays. Our enhanced medical, dental, pension benefits and life insurance give you peace of mind. And it’s true, that all our permanent staff can enjoy staff discount and visit our legendary staff sales! You can develop your skills and knowledge on the job supported by curated learning experiences at The Academy, and have the opportunity to work with, and be exposed to, a team of internationally minded professionals who will support and stretch your career development. We offer staff wellness programmes to nurture mind, body and spirit in our head office and stores. We treasure opportunities to come together, whether it’s at an office Happy Hour, networking in the "Gin Den" or our Talk of The Town Staff Parties.

Personal data provided will be used for recruitment purposes only. By applying for this position, you consent to the collection, use and disclosure of your personal data to Lane Crawford Joyce Group. Your personal data will be processed in accordance with our Privacy Policy.