CRM & Engagement Campaign Manager

fwd; Hong Kong; On-site; HKD 290,000 - 469,000; Full time

Benefits offered by this job

5-day work week

20–22 days annual leave

Learning & development opportunities

Attractive package

Job summary

FWD Group is seeking a Marketing Campaigns professional to design and execute CRM, loyalty and engagement initiatives in a data‑driven environment. You will optimize cross‑sell programs and retention efforts across multiple channels.

You will work with analytics, product and sales teams, leveraging Salesforce Marketing Cloud, Google Analytics and Tableau to measure impact and drive continuous improvement.

Qualifications

• Bachelor’s degree in marketing, communications, e-commerce or related field.
• 3–5 years’ experience in CRM, loyalty, engagement or campaign management within financial services preferred.
• Hands-on experience with marketing automation tools (e.g. Salesforce Marketing Cloud).
• Strong analytical skills with extensive A/B testing and cohort analysis.

Responsibilities

• Plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions.
• Manage leads generation and follow-up, including handling application drop-off lists and identifying qualified leads to enhance cross-sell opportunities.
• Coordinate and manage agencies for the development of marketing materials (e.g. eDM, SMS, website banners and social ads).
• Communicate marketing plans and coordinate input, feedback and approvals from key stakeholders and contributors.
• Oversee and ensure timely execution of all marketing materials, including managing the end-to-end approval process.
• Champion a culture of customer segmentation, A/B testing, optimization and predictive modelling, working with cross-functional teams to develop our testing strategy and share best practices.
• Continuously optimize campaign and promotion effectiveness by tracking, analyzing and reporting on sales and marketing communications performance.
• Drive collaboration across business units to support growth and improve overall commercial outcomes.

Skills

CRM & loyalty

A/B testing

Cohort analysis

Campaign management

Data-driven marketing

Education

Bachelor's degree in marketing, communications, e-commerce or related

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Job description

FWD Group is seeking a Marketing Campaigns professional to design and execute CRM, loyalty and engagement initiatives in a data‑driven environment. You will optimize cross‑sell programs and retention efforts across multiple channels.

You will work with analytics, product and sales teams, leveraging Salesforce Marketing Cloud, Google Analytics and Tableau to measure impact and drive continuous improvement.