Sales Director, Asia (Craft / Creative DYI)

ConnectedGroup Limited; Hong Kong; On-site; HKD 1,800,000 - 3,200,000; Full time

Job summary

ConnectedGroup Limited in Hong Kong seeks an accomplished Regional Business Leader to own Asia sales, profitability, and overall commercial performance. You will drive mid-term strategic plans and budgets while leading a high-impact regional team across sales, e-commerce, marketing, and operations.

The ideal candidate brings 8+ years of CPG/FMCG leadership with China market expertise, a proven track record in omnichannel distribution, and fluent English and Mandarin.

Qualifications

• 8+ years of progressive commercial leadership experience with P&L ownership.
• Deep China / Greater China market expertise and distributor networks.
• Omnichannel experience across offline and digital channels.
• Fluency in English and Mandarin; Cantonese a strong advantage.

Responsibilities

• Own regional sales, profitability, and overall commercial performance across Asia.
• Drive China market expansion and channel strategy across traditional retail, modern trade, and distributors.
• Scale e-commerce and digital acceleration through marketplaces, pure-play, and social commerce partnerships.
• Lead negotiations on strategic commercial agreements, pricing frameworks, and trading terms with top regional partners.
• Build, lead, and mentor a high-performing regional team across sales, e-commerce, marketing, and operations.

Skills

English

Mandarin (Chinese)

C-level leadership

Strategic planning

Omnichannel

Job description

About the Client

Our client is an established global consumer products company operating market-leading brands across specialty crafting, lifestyle, and consumer goods categories. Renowned for quality and innovation, the group empowers its regional leaders to combine strategic vision with hands-on business building, scaling high-performance platforms across diverse Asian markets.

Key Responsibilities

• Regional Business Leadership & Strategy: Own regional sales, profitability, and overall commercial performance across Asia, formulating mid-term strategic plans and annual budgets.
• China Market Expansion & Channel Strategy: Drive aggressive growth in China and key Asian territories, optimizing Go-To-Market execution across traditional retail, modern trade, and distributors.
• E-Commerce & Digital Acceleration: Scale omnichannel operations by expanding marketplace, pure-play, and social commerce partnerships.
• Key Account & Commercial Management: Lead negotiations on strategic commercial agreements, pricing frameworks, and trading terms with top regional partners.
• Organizational Development: Build, lead, and mentor a high-performing regional team spanning sales, e-commerce, marketing, and operations.

Candidate Profile

• Experience: Minimum 8+ years of progressive commercial leadership experience within consumer packaged goods (CPG), FMCG, retail, lifestyle, or comparable industries, including regional or business unit leadership with P&L ownership.
• China Market Expertise: Deep, proven expertise in the China or Greater China market, with a strong understanding of local retail ecosystems, distributor networks, marketplaces, social commerce, and consumer dynamics.
• Channel Mastery: Demonstrated success in omnichannel business models, spanning offline retail and advanced digital commerce.
• Language Skills: Fluency in English and Mandarin Chinese is mandatory; proficiency in Cantonese is a strong advantage.
• Leadership Style: Entrepreneurial, hands-on leader with a strong growth mindset, high strategic capability, and the agility to scale businesses from a lean setup.