Marketing & Communication Expert

Micro Connect (H.K.) Investments Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Micro Connect (H.K.) Investments Limited is seeking a hands-on, AI-native marketing and communications Expert to run the content and social media system for the company and its founder. The role blends daily execution with editorial judgment, researching, writing, publishing, engaging and analyzing to sustain a bilingual presence.

You will manage AI-enabled workflows, own editorial calendar across LinkedIn, WeChat, WeChat Channels, X, YouTube and Substack, and translate complex materials for

Qualifications

• Portfolio showing ability to turn source material into finished social, long-form and visual or video content.
• Demonstrated AI-native practice; explain tools, prompts, automations and review steps.
• Excellent written and spoken English and Mandarin, including ability to write in another person's voice; Cantonese is an advantage.
• Proven track record in managing and growing multi-channel social media ecosystems with deep knowledge of platform mechanics.
• Hands-on multimedia production capabilities and data literacy to track performance metrics and iterate.
• Strong discretion, source discipline, attention to detail and comfort working with senior leadership.
• Experience in B2B technology, fintech or regulated industries is useful but not mandatory.

Responsibilities

• Build and operate an AI-enabled workflow covering research, social listening, source verification, bilingual drafting, translation, visual and short-form video production, repurposing, scheduling and reporting.
• Own the rolling editorial calendar and daily operations for the company's and founder's priority channels, including LinkedIn, WeChat, WeChat Channels, X, YouTube and Substack.
• Turn speeches, interviews, events, official materials and market evidence into platform-specific posts, articles, clips, carousels, newsletters and website content.
• Run a regular content-capture process with the founder and produce clear, original bilingual content while preserving the founder's voice, judgement and discretion.
• Translate complex business, product and legal materials into concise content for professional audiences and the broader public, using approved terminology and verified evidence.
• Publish and quality-check content; manage relevant comments, messages and audience feedback; and monitor priority accounts, media conversations and emerging issues.
• Track qualified reach, engagement quality, subscriber growth and target-account interaction. Use monthly reviews and small experiments to improve the next content cycle.
• Work with legal and compliance before publication. Do not make unverified performance claims, promise returns or use language that could imply retail fundraising or solicitation to ineligible audiences.

Skills

Multi-channel social media

Editorial judgment

AI-native practice

Bilingual content (English/Mandarin)

Video production

Content strategy

Research & analysis

Tools

AI tooling

Social media analytics

Job description

Micro Connect is looking for a hands-on, AI-native marketing and communications Expert to run the content and social media system for the company and its founder. The role requires deep familiarity with multi-channel social media operations, platform dynamics, and channel-specific growth tactics, combining daily execution with sharp editorial judgement: researching, writing, producing, publishing, engaging and analysing. You will use AI to increase speed and range while remaining accountable for factual accuracy, voice, copyright and compliance. The priorities are to maintain a consistent bilingual presence for the company and build the founder's thought leadership in financial innovation, AI-era organisational governance and the global small-business economy.

Key responsibilities

Build and operate an AI-enabled workflow covering research, social listening, source verification, bilingual drafting, translation, visual and short-form video production, repurposing, scheduling and reporting.

Own the rolling editorial calendar and daily operations for the company's and founder's priority channels, including LinkedIn, WeChat, WeChat Channels, X, YouTube and Substack.

Turn speeches, interviews, events, official materials and market evidence into platform-specific posts, articles, clips, carousels, newsletters and website content.

Run a regular content-capture process with the founder and produce clear, original bilingual content while preserving the founder's voice, judgement and discretion.

Translate complex business, product and legal materials into concise content for professional audiences and the broader public, using approved terminology and verified evidence.

Publish and quality-check content; manage relevant comments, messages and audience feedback; and monitor priority accounts, media conversations and emerging issues.

Track qualified reach, engagement quality, subscriber growth and target-account interaction. Use monthly reviews and small experiments to improve the next content cycle.

Work with legal and compliance before publication. Do not make unverified performance claims, promise returns or use language that could imply retail fundraising or solicitation to ineligible audiences.

About you

A portfolio showing that you can turn source material into finished social, long-form and visual or video content.

Demonstrated AI-native practice. You can explain the tools, prompts, automations and review steps you use, including where human judgement must take over.

Excellent written and spoken English and Mandarin Chinese, including the ability to write in another person's voice. Cantonese is an advantage.

Proven track record in managing and growing multi-channel social media ecosystems, with deep familiarity with platform mechanics, content algorithms, audience behaviors, and channel-specific operational tactics.

Hands-on multimedia production capabilities (visual design and short-form video) and solid data literacy to track performance metrics and iterate rapidly.

Strong discretion, source discipline, attention to detail and comfort working directly with senior leadership in a fast-moving environment.

Experience in B2B technology, fintech, financial services or another regulated industry is useful but not mandatory.

Confidential information may be redacted.