About The Role
This role focuses on conducting and supporting market research initiatives to better understand customer needs, market trends, and competitive positioning within the insurance sector. You will play a key role in transforming data into actionable insights to support both marketing and business strategies.
- Insurance MNC
- Customer Research and Insights
- Insights
Key Responsibilities
- Support the execution of quantitative and qualitative research projects (e.g., customer studies, brand tracking, product research)
- Analyze customer data, market trends, and competitor insights, particularly within the insurance and financial services sector
- Manage and process large datasets with high levels of accuracy and attention to detail
- Prepare reports, dashboards, and PowerPoint presentations with clear insights and actionable recommendations
- Assist in questionnaire design, fieldwork coordination, and vendor management (if applicable)
- Ensure high standards across all research deliverables and maintain data integrity and quality
Requirements
- 2-5 years of relevant experience in marketing research (quantitative and/or qualitative)
- Strong attention to detail and willingness to take ownership of data-heavy and meticulous work
- Proactive, reliable, and execution-oriented with a strong sense of accountability
- Fluent in written and spoken English and Cantonese
- Good proficiency in Microsoft Excel and PowerPoint
Nice-to-have Criteria
- Proven knowledge and experience in Voice of Customer (VoC) programs, including transactional NPS, or Voice of Agent initiatives
- Experience handling large and complex datasets
- Background in research agency or in-house insights roles
- Exposure to qualitative research methods (e.g., focus groups, interviews)