Senior Manager, CRM and Analytics (MNC Insurance)

Omni Group Asia Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Omni Group Asia Limited in Hong Kong seeks a Senior Manager, CRM and Analytics to lead data-driven marketing initiatives and customer campaigns across the full journey. You will leverage big data and analytics to optimize campaigns for existing customers, driving growth and personalized engagement.

The role partners with distribution channels, designs targeted communications, monitors performance, and provides actionable insights to senior management.

Qualifications

• Bachelor’s degree in Actuarial Science, Business, Marketing, Statistics, or a related discipline.
• Minimum 10 years of relevant experience in business analysis, business development, and database marketing.
• Knowledge of the insurance industry is preferred.
• Proficient in English and Chinese, written and spoken.

Responsibilities

• Continuously develop team capabilities and build knowledge in campaign execution, including analytics models.
• Prepare marketing plans and support the supervisor in campaign execution.
• Partner with departments and teams to develop project plans and communication materials for campaign launches.
• Design communications for agents and customers, coordinating with stakeholders to ensure timely execution.
• Collaborate with distribution channels to promote ECM campaigns and collect feedback on performance.
• Manage the promotional budget effectively.
• Support team members in achieving business objectives.
• Act as gatekeeper for recommending promotional appeal arrangements.

Skills

Big data

Analytics

Campaign management

Stakeholder management

Education

Bachelor’s degree in Actuarial Science, Business, Marketing, Statistics, or related discipline

Job description

Senior Manager, CRM and Analytics (MNC Insurance)

Support the development of creative marketing initiatives that align with business objectives and contribute to growth targets. Leverage big data and advanced analytics to develop campaigns for existing customers, enhance campaign effectiveness, and support data-driven decision-making.

Assist in designing customer campaigns that improve customer experience, encourage repeat purchases, and expand business from existing customers. Support the delivery of targeted communications to different customer segments to enable more personalized engagement.

Work closely with distribution channels to facilitate smooth execution and stronger campaign engagement. Lead initiatives that enhance the customer experience across the full customer journey for identified customer segments and groups. Conduct ad hoc business analyses and provide actionable recommendations to senior management.

This role contributes to delivering reliable, thoughtful, and meaningful customer outcomes for both customers and society. The role holder is expected to demonstrate a customer-first mindset in all decisions and actions by understanding customer needs, taking end-to-end ownership in resolving issues, and collaborating across teams to continuously improve the customer journey, both directly and indirectly.

Roles and Responsibilities

Continuously develop team capabilities and build knowledge in campaign execution, including the application of analytics models to customer campaigns.

Prepare marketing plans and support the supervisor in campaign execution.

Partner with different departments and teams to develop project plans and communication materials for campaign launches.

Design and prepare communications for agents and customers, and coordinate with relevant stakeholders to ensure smooth execution within agreed timelines.

Collaborate with internal departments and distribution channels to promote ECM campaigns and initiatives, and collect feedback on campaign performance.

Manage the promotional budget effectively.

Support team members in achieving business objectives.

Assist the Department Head in acting as a gatekeeper for recommending promotional appeal arrangements.

Requirements

Bachelor’s degree in Actuarial Science, Business, Marketing, Statistics, or a related discipline.

Minimum 10 years of relevant experience in business analysis, business development, and database marketing.

Prior experience in financial institutions and knowledge of the insurance industry is preferred.

Digital marketing or digital business experience is an advantage.

Results-oriented, with a proven track record of achievement.

Strong interpersonal and communication skills, with the ability to work effectively with internal and external stakeholders.

Strong problem-solving skills.

Proactive, self-motivated, and an excellent team player.

Proficient in both spoken and written English and Chinese.

• Which of the following statements best describes your right to work in Hong Kong?