Insight Manager

Wearehuman8; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Wearehuman8 in Hong Kong SAR is seeking an Insight Manager to join the Client Teams department. The role manages quantitative, qualitative and community research projects under the supervision of senior researchers.

You will lead project design, fieldwork, analysis and client reporting, building cross‑department relationships and contributing to growth marketing and commercial management with a client‑facing focus.

Qualifications

• The role involves managing quantitative, qualitative and community research projects under supervision of senior researchers.
• Requires ability to lead project design and data interpretation.

Responsibilities

• Project ownership for multiple smaller research projects and support on larger strategic initiatives.
• Design the best approach to capture data and lead activity design with light direction from seniors.
• Oversee fieldwork as a confident moderator and evaluate survey progress.
• Analyze activity data and create client-ready reports with insights and recommendations.
• Translate client needs into project design and possible solutions, incorporating Culture Trends or crowdsourcing where relevant.
• Present findings to clients and participate in client workshops, with support from seniors.
• Manage client relationships and grow the client network across the accounts.
• Contribute to growth marketing and commercial management within the client teams.

Job description

Insight Manager

Department: Client Teams

Employment Type: Permanent - Full Time

Location: Hong Kong SAR

Reporting To: Karen Khao

Description

The Insight Manager reports to one of the teams of Senior Research Managers. The key role of the Insight Manager is to manage quantitative, qualitative and community research projects, with the supervision of senior researchers.

Key Responsibilities

Project Management

• The Insight Manager is the project owner for several smaller tactical projects which are taking place simultaneously, with little direction from seniors.
• Play a supporting role on larger strategic projects.
• The Insight Manager cross-department relationships are an example to junior consultants.

Activity Design

• Lead on deciding the best approach and ideas for capturing the data needed.
• Can design most types of Activities with only light direction from seniors.

Fieldwork

• A confident moderator.
• Capable of going beyond taking what people say at face value, laddering to understand the unspoken and emotion, which sit deeper.
• Able to evaluate the status of survey fieldwork and make decisions facilitating fieldwork progress (e.g., regarding modification of quotas).

Analysis and Reporting

• Able to analyze any Activity data.
• Take the lead in designing an analysis plan, which is used to brief others (e.g., PST, external moderator, etc.). For more complex projects, the Insight Manager can do this with only light direction from seniors.
• Create reports that are commercially savvy, which include growing experience with the client / category / sector.
• Outputs are client ready (including conclusions and recommendations) before getting final input from seniors.
• Ensure that relevant insights from other sources (e.g., Culture and Trends, client data) are brought in at key points in the process to add value.

Solution Design

• Can interpret a client's information needs and are able to translate them into overall project design and deciding on the right Activities and Solutions to use. For complex projects, do this with the support from seniors.
• Able to spot opportunities to incorporate solutions beyond primary research (e.g., Culture Trends, crowdsourcing through eÿeka, etc.).

Presenting

• Regularly give presentations to clients, with support from seniors.
• Involved in the preparation of client workshops / brainstorms and attend in a supportive role.

Account Management

• An independent client handler.
• Can build good working relationships with clients and have learnt to flex style as needed.
• Attentive to their needs, whilst balancing the commercial needs of the business and maintaining good relationships internally.
• Involved in the presenting of NTMY meetings with clients.
• Build the client network outside of the insight team.

Growth Marketing

• A master of every client’s sector (e.g., what their key business topics and KPIs are).
• Share internal content with own network (in a targeted and personalized way) and support the account with this too.
• Can create contents (e.g., blogposts, client case studies etc.).

Commercial Management

• Aware of commercial skillset and how can they complement other assets in the team.
• Experienced with the customer relationship platforms needed to manage the accounts (e.g., Microsoft Dynamics 365).
• Understand our unique selling arguments of the tools / methods / solutions we offer and how we position vs. competitors.
• Committed to the principle of a client facing target, beyond project interactions.