Commercial Marketing — Associate / Manager

Alpha Ladder Group; Hong Kong; On-site; HKD 400,000 - 800,000; Full time

Job summary

Alpha Ladder Group in Hong Kong is seeking a hands-on marketing professional with fintech experience to develop value propositions for wealth products and lead campaigns across channels.

The role requires planning events, producing bilingual content in English and Chinese, and driving funnel performance with strong data and regulatory awareness.

Qualifications

• 3-5 years in financial or fintech marketing, with hands-on product marketing or demand generation.
• Experienced in lead management and conversion tracking, working to funnel data and conversion metrics.
• Able to independently produce content in both Chinese and English.
• Strong execution across parallel events; open to travel and flexible hours around events.
• Basic sensitivity to financial marketing regulations.

Responsibilities

• Develop value propositions for wealth products and solutions.
• Plan and execute product marketing campaigns, and support the development and production of related marketing collateral, to drive business conversion and monetization.
• Run the marketing funnel: generate qualified sales leads and pipelines, tracking attribution and conversion.
• Enable Relationship Managers with acquisition, conversion and crosssell toolkits and materials, such as go to market plans and sales incentive programs
• Deliver the events calendar: webinars, livestreams, closed door roadshows, industry conferences and client events.

Skills

Lead management

Content creation (English & Chinese)

Event marketing

Campaign planning

Data-driven marketing

Job description

Alpha Ladder Group is a Singapore-headquartered fintech group. Its licensed entities hold a Capital Markets Services (CMS) licence, a Recognized Market Operator (RMO) licence and a Major Payment Institution (MPI) licenceissued by the Monetary Authority of Singapore (MAS). The Group's businesses span wealth management, payments, asset tokenization and capital markets, serving internationally expanding corporates, high-net-worth individuals and institutional investors.

We look for young, driven and hands-on talent, eager to learn. Web3/digital-asset experience is a plus; strong Web2 finance backgrounds are equally welcome

What You Will Do

• Develop value propositions for wealth products and solutions.
• Plan and execute product marketing campaigns, and support the development and production of related marketing collateral, to drive business conversion and monetization.
• Run the marketing funnel: generate qualified sales leads and pipelines, tracking attribution and conversion.
• Enable Relationship Managers with acquisition, conversion and crosssell toolkits and materials, such as go to market plans and sales incentive programs
• Deliver the events calendar: webinars, livestreams, closed door roadshows, industry conferences and client events.

What We Look For

• 3-5 years in financial or fintech marketing, with hands- on product marketing or demand generation.
• Experienced in lead management and conversion tracking, working to funnel data and conversion metrics.
• Able to independently produce content in both Chinese and English.
• Strong execution across parallel events; open to travel and flexible hours around events.
• Basic sensitivity to financial marketing regulations.

Nice to Have

• Marketing experience at a licensed FI; wealth product marketing; Web3 or industry conference operations; design and data tooling.

We are committed to creating an inclusive workplace where every individual feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms—background, ethnicity, gender, identity, orientation, experience, and thought—and believe it strengthens our culture and our work. We are proud to be an equal opportunity employer and do not discriminate