Marketing Manager (HashKey Capital)

HashKey Group; Hong Kong; On-site; HKD 800,000 - 1,100,000; Full time

Job summary

HashKey Group is seeking a Marketing Manager to bridge institutional finance and Web3 marketing. You will collaborate with HashKey Capital leadership, BD, Investment Partners, and Product Managers to drive the marketing strategy across the product suite.

The ideal candidate has strong capital market and crypto marketing experience, capable of translating blockchain narratives into trusted financial offerings for global institutional investors and HNWIs.

Qualifications

• 5+ years of marketing experience in B2B/institutional marketing within finance sectors.
• Familiarity with fund structures and digital asset concepts (DeFi, Web3, ETH ecosystem).
• Professional fluency in English and Mandarin; Cantonese desirable.
• Strong written communication to build trust and institutional appeal.
• Strategic thinker; adaptable, organized; credible in a regulated corporate brand.

Responsibilities

• Act as the primary marketing liaison and business partner for the Capital business.
• Lead institutional fund marketing and collateral programs (pitch decks, fund factsheets, brochures).
• Translate complex blockchain concepts into compelling written and video content for global institutions.
• Coordinate PR, media opportunities, and investor communications.
• Oversee investor events and roadshows; establish HashKey Capital’s brand at key conferences.
• Ensure marketing activities comply with local SFC regulations.

Skills

Marketing experience

B2B marketing

Institutional marketing

Copywriting

English

Mandarin

Cantonese desirable

Job description

HashKey Group is a leading end-to-end digital asset financial services group in Asia. HashKey Capital is our institutional asset management arm and a global pioneer in regulated digital asset investment. With over US$1 billion in assets under management (AUM), we invest across the entire blockchain ecosystem, managing early-stage venture equity (400+ global projects), secondary market funds, and HKEX-listed Spot Bitcoin & Ether ETFs.

Operating with Securities and Futures Commission (SFC) Type 1, 4, and 9 licenses in Hong Kong, we are seeking a sophisticated, versatile Marketing Manager to act as a dedicated Business Partner for our Capital business unit.

Role Overview/ Candidate profile

We are seeking an experienced Marketing Manager to bridge the worlds of institutional finance and Web3. In this role, you will collaborate closely with HashKey Capital business leaders, including Business Development (BD), Investment Partners, and Product Managers. You will be responsible for driving the marketing strategy across our diverse product suite.

The ideal candidate has a strong background in capital market and crypto marketing, combined with the capability to transform complex blockchain narratives into trusted financial offerings for global institutional investors, family offices, and HNWIs.

Key Responsibilities

• Strategic Marketing Partnership: Act as the primary marketing liaison and business partner for the Capital business. Align marketing initiatives with fundraising marketing schedules, product launches, and regulatory compliance.
• Institutional Fund Marketing: Build and execute marketing and promotional programs and campaign strategies to support fundraising efforts.
• Narrative & Content Strategy: High sensitivity to institutional and financial copywriting. Translate complex technical, cryptographic, and financial concepts into compelling written content, video content, and regular client newsletters.
• Sales & LP Enablement: Partner with BD teams to create and update premium investor collateral, including pitch decks, fund fact sheets, Product Brochure, and compliance-approved marketing materials.
• PR & Media Relations: Collaborate with the corporate PR team to coordinate media opportunities, manage press releases schedules regarding fund closures and portfolio achievements, and secure key executive profiles in tier-one financial and crypto media.
• Event and Investor Engagement: Oversee proprietary roadshows, client dinners, and LP briefings, and establish HashKey Capital's brand presence at premier global industry conferences (such as T Milken, Medici and institutional investment summits).
• Compliance Alignment: Work closely with legal and compliance departments to ensure all marketing activities, public materials, and client outreach are fully compliant with local (SFC) regulatory frameworks.

Requirements

• Experience: More than 5 years of marketing experience, with a solid track record in B2B/institutional marketing within venture capital, private equity, traditional asset management, or prominent financial institutions.
• Product Knowledge: Familiarity with fund structures and digital asset concepts (DeFi, Web3 infrastructure, Ethereum ecosystem, layer-1/2 protocols, Real World Assets).
• Language Proficiency: Professional fluency in English and Mandarin is required. Fluency in Cantonese is desirable.
• Value-Driven Copywriting: Exceptional written communication skills with the capability to build trust, authority, and institutional appeal in written copy.
• Attributes: Strategic thinker who is highly adaptable, organized, and excited to build credibility for digital assets under a strong, compliant corporate brand.