Channel Sales Manager

Dragon Talent International (HK) Limited; Hong Kong; On-site; HKD 350,000 - 650,000; Full time

Job summary

Dragon Talent International (HK) Limited is seeking a Channel Sales professional to expand and manage the firm’s retail distribution network across Hong Kong and Southeast Asia. You will analyze channel performance, identify opportunities, and optimize sales outcomes.

You will drive partnerships with major retail chains, collaborate with product, operations, and marketing, and develop channel strategies to maximize coverage and sell-through while monitoring market trends.

Qualifications

• 3–5 years of channel sales or related commercial experience.
• Experience with retail, FMCG, toys, or distribution is preferred.
• Strong network with major retail chains is an advantage.
• Excellent communication and negotiation skills.
• Proficiency in Excel and PowerPoint preferred.
• English and Chinese fluency preferred.

Responsibilities

• Expand and manage HK and SEA retail distribution network.
• Drive business development with major retail chains to secure product listings.
• Build and strengthen relationships with retail and distribution partners.
• Collaborate with product, operations, and marketing for launches.
• Analyze channel performance and identify opportunities.
• Develop and execute channel sales strategies to maximize coverage and sell-through.
• Monitor market trends and competitor activities.
• Negotiate terms and promotional opportunities with partners.

Skills

Channel sales

Retail partnerships

Business development

Negotiation

Relationship management

Communication

Excel

PowerPoint

English

Chinese

Tools

Excel

PowerPoint

Job description

Role will be responsible for expanding and managing the firms retail distribution network across HK and SEA. Will analyse channel performance, identify new retail opportunities, and optimise sales performance.

Key Responsibilities

• Drive business development and outreach to major retail chains (e.g. toy retailers, hobby stores, lifestyle retailers, and other distribution partners) to secure new product listings and expand the firms retail presence.
• Build, manage, and strengthen long-term relationships with retail and distribution partners across Hong Kong and Southeast Asia.
• Work closely with internal teams including product, operations, and marketing to ensure successful product launches and retail execution.
• Analyse and track distribution channel performance, providing insights on coverage, execution, inventory availability, and commercial opportunities.
• Develop and execute channel sales strategies to maximize product coverage, availability, and sell-through performance.
• Monitor market trends, competitor activities, and consumer demand to identify new distribution opportunities.
• Negotiate commercial terms, promotional opportunities, and joint business plans with retail partners.

Requirements

• 3–5 years of experience in channel sales, retail partnerships, distribution, business development, or a related commercial role.
• Previous experience in the retail, FMCG, toys, collectibles, trading cards, consumer products, or distribution industry is highly preferred.
• Strong network or experience working with major retail chains and distribution partners is an advantage.
• Excellent communication, negotiation, and relationship management skills.
• Proficiency in Microsoft Excel and PowerPoint is preferred.
• Fluency in English and Chinese is preferred.

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