Business Manager (Digital Subscription) - IC

Classy Wheeler Limited; Hong Kong; Vor Ort; HKD 600.000 - 800.000; Vollzeit

Zusammenfassung

A leading digital subscription company in Hong Kong is seeking a Business Manager to drive subscription growth and conversion strategies. Responsibilities include collaborating with cross-functional teams to optimize marketing assets and analyzing user data for insights. The ideal candidate has 5-7 years of experience in an analytical role and substantial experience in performance-driven online consumer businesses. You must be self-motivated and capable of working independently while contributing to a team-focused environment. The role supports an OTT service available across multiple markets.

Qualifikationen

• 5-7 years of experience in an analytical environment.
• At least 3 years in a performance-driven online consumer business.
• Hands-on experience with subscription conversion campaigns.

Aufgaben

• Drive execution for subscription conversion plans and optimizations.
• Work with UX and data analysts to create marketing assets.
• Enhance Premium offerings by analyzing user data and marketing performance.

Kenntnisse

Analytical skills

Experience with BI tools

Strategic mindset

Ability to work independently

Team collaboration

Jobbeschreibung

Business Manager (Digital Subscription) - IC

Client Description

Job Description

Candidates with less experience wil be considered as Assistant Business Manager.

Responsibilities

• Drive the idea generation and lead execution for the subscription conversion plans, A/B-tests, pricing strategies, local landing pages and upgrade flow optimizations
• Work closely with UX team and data analysts to create compelling marketing assets; and coordinating other teams involved in campaign execution like payments, web and performance marketing
• Drive research and insights for Premium enhancements in the region. And collect and analyze data on the user, conversion flows and marketing asset performance for insights about the conversion improvement opportunities.
• Work closely with cross‑functional teams, Marketing, PR, Content Acquisition and Product to ensure that we maximize retention and growth opportunities across all the business levers.
• You will be an important member of the Premium subscription team and work closely with the rest of regional Premium subscription teams in executing subscription growth and retention initiatives.
• Based in Hong Kong, supporting the pan-regional over-the-top (OTT) video streaming service that is available in 17 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar, South Africa and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.

Job Requirements

• 5-7 years relevant experience working in an analytical environment and at least 3+ years in performance driven online consumer business, i.e. e-commerce, online media or at a mobile start‑up.
• Have hands on experience of subscription conversion campaigns across digital subscription platforms and have knowledge of BI tools is definitely an advantage.
• Have strategic mind and can drive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets.
• Self‑motivated, independent, able to work effectively with other team members in different regions