Business Development & Partnerships Manager

Leadingnation; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Leadingnation in Hong Kong is seeking a dynamic business development professional to identify and manage strategic partnership opportunities across financial institutions, fintech platforms, lifestyle brands, and media networks. You will drive channel development, affiliate growth, and co-branded campaigns to accelerate new user acquisition and customer lifecycle growth.

The role requires collaboration with marketing, compliance, product, and operations to ensure campaign alignment and

Qualifications

• Bachelor's degree in Business, Marketing, Finance, or related fields.
• 3+ years in business development, growth marketing, partnerships, or channel/affiliate management.
• Experience in fintech, brokerage, or digital platforms preferred.
• Excellent written and spoken English and Chinese communication.

Responsibilities

• Identify, initiate and manage strategic partnership opportunities with financial institutions and platforms.
• Lead channel development, affiliate growth and referral programs for user acquisition and lifecycle growth.
• Plan and execute co-branded campaigns and joint activations with external partners.
• Collaborate with marketing, compliance, product and operations to ensure alignment and regulatory compliance.
• Monitor partner performance with data-driven analysis and optimize for ROI and cost-efficiency.
• Maintain long-term relationships with high-potential partners to unlock cross-channel value.

Skills

Business development

Partnerships

Growth marketing

Channel/affiliate management

Negotiation

Education

Bachelor's degree

Job description

Job Responsibilities:

• Identify, initiate, and manage strategic partnership opportunities with financial institutions, fintech platforms, lifestyle brands, content/media platforms, and community networks
• Lead channel development, affiliate growth, and referral programs to support new user acquisition and customer lifecycle growth
• Plan, negotiate, and execute co-branded campaigns, co-marketing initiatives, and joint activations with external partners
• Collaborate closely with internal teams (marketing, compliance, product, operations) to ensure campaign alignment and regulatory compliance
• Monitor performance of partner channels and campaigns using data-driven analysis, and optimize for conversion, cost-efficiency, and ROI
• Maintain long-term relationships with high-potential partners to unlock continuous business value and cross-channel synergies

Requirements:

• Bachelor's degree or above in Business, Marketing, Finance, or related fields
• Minimum 3 years of experience in business development, growth marketing, partnerships, or channel/affiliate management. Experience in fintech, brokerage, or digital platforms is highly preferred
• Proven success in building and scaling partnership or referral programs
• Strong interpersonal, commercial negotiation, and presentation skills
• Familiarity with Hong Kong’s financial ecosystem and regulatory environment (experience with SFC-licensed firms is a plus)
• Highly self-driven and adaptable in a fast-paced startup environment
• Excellent written and verbal communication skills in English and Chinese (Mandarin is a plus)