The Key Account Manager will manage and grow major retail accounts in Hong Kong. The role is responsible for sales achievement, customer relationships, trade negotiations, promotional planning, and excellent in-store execution.
Key responsibilities
- Manage assigned key accounts and achieve monthly and annual sales targets
- Develop account strategies, joint business plans, and promotional calendars
- Build strong relationships with buyers, category managers, and other customer stakeholders
- Negotiate trading terms, product listings, promotional activities, and commercial agreements
- Expand product listings, shelf presence, distribution, and market share
- Monitor sell-in, sell-out, stock levels, pricing, promotions, and competitor activities
- Manage trade spending and ensure promotional activities deliver measurable returns
- Prepare accurate sales forecasts and coordinate closely with supply chain
- Conduct regular business reviews and recommend corrective actions where required
- Work with marketing and merchandising teams to ensure effective campaign execution
About you
- Bachelor's degree in Business, Marketing, or a related discipline
- At least 5–8 years of FMCG sales or key account management experience in Hong Kong
- Strong experience managing major supermarket, hypermarket, pharmacy, or personal-care retail accounts
- Practical knowledge of both KA and GT channel dynamics is preferred
- Experience in household products, non-alcoholic consumer beverages, paper products, personal care, home care, or similar FMCG categories
- Strong negotiation, account planning, data analysis, and relationship-management skills
- Commercially driven with strong ownership and execution capabilities
- Fluent in Cantonese and English; Mandarin is an advantage