Business Development Manager – Event Sponsorship (APAC)

Cornerstone Global Partners; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

High commission structure

Career progression

Job summary

Cornerstone Global Partners is seeking a Business Development Manager – Event Sponsorship (APAC) to drive sponsorship revenues across our events portfolio. You will identify opportunities, nurture sponsor relationships, and close multi‑event deals through a consultative, data‑driven approach.

You will manage the full sales lifecycle, collaborate with Production, Content, Marketing, Operations and Finance, craft tailored sponsorship packages, and leverage Salesforce CRM and AI tools to accelerate

Qualifications

• 3–5 years in B2B consultative sales for event sponsorships in APAC.
• Experience with AI-driven tools for prospecting and outreach.
• Strong negotiation, presentation, and closing capabilities.
• Proficient in Salesforce CRM and pipeline management.

Responsibilities

• Revenue Generation & Sales Execution: Oversee the sales lifecycle from market research and initial outreach to high-level negotiations, contract execution, and ongoing account management.
• Strategic Account Management: Build enduring, high-value relationships with corporate sponsors, professional services firms, and industry suppliers; secure multi-event packages and multi-year partnerships.
• Custom Sponsorship Solutions: Architect tailored consultative sponsorship packages that directly address client marketing objectives, lead generation needs, and brand positioning goals.
• Cross-Functional Collaboration: Partner closely with internal Event Production, Content, Marketing, Operations, and Finance teams to ensure seamless campaign execution and client satisfaction.
• Sales Innovation & AI Utilization: Apply AI-driven tools and data analytics to streamline lead discovery, refine market research, scale personalized client outreach, and boost conversion velocity.
• Pipeline Management: Maintain rigorous CRM discipline in Salesforce to deliver accurate revenue forecasts, track pipeline development, and ensure compliance with internal sales operations.
• Market Intelligence & Mentorship: Monitor APAC industry trends to identify new revenue streams and mentor junior sales team members to cultivate high-performing sales behaviors.

Skills

B2B sales

Account management

Negotiation

English fluency

Presentation skills

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce CRM

AI analytics tools

Job description

Business Development Manager – Event Sponsorship (APAC)

Our client is a global provider of business intelligence, legal data, and high-value information technology solutions. They are now seeking a results driven Sales/BDM to drive sponsorship revenue across its global events portfolio. Operating in a consultative capacity, you will identify, nurture, and close new business opportunities while scaling existing key accounts through strategic renewals, upselling, and multi-event regional partnerships.

Responsibilities

• Revenue Generation & Sales Execution: Oversee the sales lifecycle from market research and initial outreach to high-level negotiations, contract execution, and ongoing account management.
• Strategic Account Management: Build enduring, high-value relationships with corporate sponsors, professional services firms, and industry suppliers; secure multi-event packages and multi-year partnerships.
• Custom Sponsorship Solutions: Architect tailored consultative sponsorship packages that directly address client marketing objectives, lead generation needs, and brand positioning goals.
• Cross-Functional Collaboration: Partner closely with internal Event Production, Content, Marketing, Operations, and Finance teams to ensure seamless campaign execution and client satisfaction.
• Sales Innovation & AI Utilization: Apply AI-driven tools and data analytics to streamline lead discovery, refine market research, scale personalized client outreach, and boost conversion velocity.
• Pipeline Management: Maintain rigorous CRM discipline in Salesforce to deliver accurate revenue forecasts, track pipeline development, and ensure compliance with internal sales operations.
• Market Intelligence & Mentorship: Monitor APAC industry trends to identify new revenue streams and mentor junior sales team members to cultivate high-performing sales behaviors.

Requirements

• 3-5 years of success in B2B consultative sales, specifically within B2B event sponsorship across the APAC region.
• Financial Solutions / Business Intelligence / Legal Technology Solutions industry background.
• Native Fluency in English.
• Exceptional negotiation, presentation, and closing capabilities with a demonstrated history of meeting or exceeding aggressive revenue targets.
• Strong hands-on proficiency with Salesforce CRM; practical experience leveraging AI tools to optimize productivity, client engagement, and pipeline research.
• Experience mentoring and coaching peers is an advantage.

Our client encourages an innovation-driven culture with the use of modern AI technologies to streamline your workflow and maximize your earning potential, has clear career progression and offers attractive base salary plus high-earning commission structure.