Brand Strategy Lead — Growth & GTM (Hong Kong)

Blue Bottle Coffee Hong Kong Limited; Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

Blue Bottle Coffee Hong Kong Limited is seeking a senior leader to drive brand management, marketing and product strategy in Hong Kong. You will partner with Brand Director, GM and local teams to develop and execute initiatives that advance the brand values and business objectives.

You will guide market strategy, launch go-to-market plans, and ensure alignment across merchandising, campaigns, and partner networks while maintaining a strong guest experience mindset.

Qualifications

• 5 years relevant experience in marketing, brand or product leadership.
• Experience with F&B, retail or consumer-facing multinationals.
• Proven success in developing brand strategies and campaigns.
• Strong analytical skills to translate data into actions.
• Executive presence with leadership and mentoring abilities.
• Deep love for great coffee and guest experiences.

Responsibilities

• Develop market brand strategy with Brand Director and GM.
• Lead brand strategy discussions with consumer insights.
• Analyze consumer trends to identify growth and hit financial targets.
• Coordinate marketing needs with Brand leadership and go-to-market.
• Lead marketing plans and retail strategy for products and launches.
• Oversee partnerships for retail and visual merchandising.
• Drive brand momentum and long-term health.
• Build and maintain a network of stakeholders across brands, agencies and leaders.
• Lead HK go-to-market with Global Brand Operations.
• Develop and implement marketing programs within budget to raise awareness.
• Inspire organization around brand vision and ensure adherence to brand guidelines.
• Plan and execute marketing to raise awareness and loyalty.
• Develop KPI tracking and analyse marketing metrics.
• Support segmentation using market research and BI.
• Lead annual functional planning.
• Stay informed of competition with cafe visits and market visits.
• Build and develop a passionate, creative team.

Skills

Brand leadership

Cross-functional work

Strategic thinking

Communication skills

Team mentorship

Brand storytelling

Job description

Blue Bottle Coffee Hong Kong Limited is seeking a senior leader to drive brand management, marketing and product strategy in Hong Kong. You will partner with Brand Director, GM and local teams to develop and execute initiatives that advance the brand values and business objectives.

You will guide market strategy, launch go-to-market plans, and ensure alignment across merchandising, campaigns, and partner networks while maintaining a strong guest experience mindset.