Brand Strategy Lead – Growth & Experience

Cathay Pacific Group; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Cathay Pacific Group in Hong Kong is seeking a seasoned branding professional to drive brand growth and experience across airline and lifestyle touchpoints. You will collaborate with insights, marketing and design teams to translate strategy into compelling brand experiences.

The role focuses on safeguarding the brand, educating the business, and leading cross-functional branding projects that amplify our Move Beyond promise and maintain high standards of visual identity across all channels.

Qualifications

• 4+ years in branding or customer experience design.
• Fluent in English, Cantonese and Mandarin.
• Strong proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Excellent project management, detail-oriented, able to handle multiple projects.

Responsibilities

• Support the development and delivery of brand growth initiatives and experiences.
• Coordinate with internal stakeholders, agencies and partners to translate brand strategy into tangible experiences.
• Educate the business about the brand and act as brand ambassador.
• Govern brand across departments and ensure consistency across touchpoints.
• Lead strategic branding projects across multiple business areas.

Skills

Branding

Customer experience design

Communication skills

Presentation skills

AI in daily work

Project management

Team collaboration

Education

Bachelor’s degree in brand, design, communications, art or similar field

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

Cathay Pacific Group in Hong Kong is seeking a seasoned branding professional to drive brand growth and experience across airline and lifestyle touchpoints. You will collaborate with insights, marketing and design teams to translate strategy into compelling brand experiences.

The role focuses on safeguarding the brand, educating the business, and leading cross-functional branding projects that amplify our Move Beyond promise and maintain high standards of visual identity across all channels.