Brand Strategy Lead — Experience & Growth

Cathay Pacific Airways Limited; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

Cathay Pacific Airways Limited is seeking a branding-focused professional to join the Brand, Insights and Marketing Department in Hong Kong. The role focuses on translating brand strategy into customer and employee experiences, while collaborating with insights, travel and lifestyle marketing teams to create experiential campaigns.

The candidate will drive brand growth initiatives, manage brand education across the organization, and lead strategic branding projects with multiple stakeholders.

Qualifications

• 4+ years’ experience in branding and/or customer experience design.
• Fluent in written and spoken English, Cantonese and Mandarin.
• Skilled in Adobe creative suite – Illustrator, InDesign, Photoshop.
• Good project management skills, process orientated, organised and capable of managing multiple projects simultaneously.
• Holds oneself to high standards and takes pride in quality of work.
• Leveraging AI in everyday work; Creative and design savvy with a design ethos.
• Full of energy and passion, able to build rapport with diverse people, good communicator and presents with brand conviction.
• Bachelor’s degree in brand, design, communications, art or similar field.
• An absolute lover of travel and all that it represents.

Responsibilities

• Brand growth & experience: support development and delivery of brand growth initiatives and assets; coordinate with stakeholders and agencies.
• Drive hero brand merchandise development and review brand merchandise and design collaterals.
• Monitor industry trends and benchmark best-in-class examples; track project performance and next steps.
• Brand education: educate the business about the brand; protect, manage and govern the brand across all areas; align branding across departments and communications.
• Brand strategy & research: lead strategic projects; assist with industry trend research; craft presentations and translate data into insights.

Skills

Fluent English

Cantonese

Mandarin

Branding experience

Project management

Communication skills

Presentation skills

Education

Bachelor’s degree in brand, design, communications, art

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

Cathay Pacific Airways Limited is seeking a branding-focused professional to join the Brand, Insights and Marketing Department in Hong Kong. The role focuses on translating brand strategy into customer and employee experiences, while collaborating with insights, travel and lifestyle marketing teams to create experiential campaigns.

The candidate will drive brand growth initiatives, manage brand education across the organization, and lead strategic branding projects with multiple stakeholders.