Brand Marketing Lead — HK Growth & Strategy

Blue Bottle Coffee; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Blue Bottle Coffee in Hong Kong seeks a strategic Brand, Marketing and Product leader to drive regional brand strategy and go-to-market plans. You will collaborate with the Brand Director, GM, and product teams to align marketing with business goals and lead initiatives that grow guest engagement.

The role requires senior marketing leadership experience in global brands, strong cross-functional influence, and a passion for delivering outstanding guest experiences in a fast-paced environment.

Qualifications

• 5 years relevant experience in a marketing, brand or product leadership role.
• Deep experience in marketing and brand marketing for reputable multinational organizations (F&B, retail or consumer-facing).

Responsibilities

• Work closely with the Brand Director and GM to develop overall market(s) brand strategy to help achieve business objectives.
• Lead brand strategy discussions, ensuring a insights-led target consumer perspective.
• Analyze consumer trends and categories to identify growth sources and ensure financial targets are achieved.
• Align with Brand leadership to ensure marketing needs are met and objectives are well communicated.
• Lead the marketing plans and retail marketing strategy for product offerings and work with product teams to launch new initiatives.
• Drive external partnerships for retail and visual merchandising initiatives.
• Foster strong network of stakeholders and lead Go-To-Market processes for HK markets.

Skills

Brand leadership

Marketing strategy

Cross-functional collaboration

Communication

Job description

Blue Bottle Coffee in Hong Kong seeks a strategic Brand, Marketing and Product leader to drive regional brand strategy and go-to-market plans. You will collaborate with the Brand Director, GM, and product teams to align marketing with business goals and lead initiatives that grow guest engagement.

The role requires senior marketing leadership experience in global brands, strong cross-functional influence, and a passion for delivering outstanding guest experiences in a fast-paced environment.