Editor / Social Content Creator (Digital first skincare brand)

Botanic Pretti5; Hong Kong; On-site; HKD 260,000 - 360,000; Full time

Job summary

Botanic Pretti5, a Hong Kong-born skincare brand, seeks an Editor / Social Content Creator to lead high-quality content for our premium DTC brand. You will merge editorial judgment with video production, graphic design, and art direction to tell our brand story across organic and paid channels.

The role requires hands-on production, strong English and Chinese copywriting, and a portfolio demonstrating social-first video and campaign creatives.

Qualifications

• 3+ years in social media, content creation, or editorial—beauty, skincare, fashion, lifestyle, or DTC e-commerce preferred.
• Strong practical skills in video shooting and editing for TikTok, Reels, Shorts, and paid social.
• Strong graphic-design capability for social posts, carousels, ad creative, typography, and simple motion graphics.
• Excellent creative taste, attention to detail, and ability to provide clear art direction.
• Strong English and Chinese copywriting/editing skills; Chinese/XHS content experience is a strong advantage.
• Familiarity with tools such as Adobe Creative Suite, CapCut, Canva, Figma, Premiere Pro, After Effects.
• A strong portfolio demonstrating social-first video, graphic design, campaign creatives, and brand storytelling.

Responsibilities

• Create, edit, and publish social content across Instagram, Xiaohongshu (XHS), Threads, TikTok, YouTube, and paid advertising platforms.
• Produce short-form video content, including concepting, scripting, filming, editing, subtitles, motion graphics, and platform-specific cut-downs.
• Design social graphics, carousels, product visuals, campaign assets, and ad creatives that feel premium, clear, and on-brand.
• Own art direction for social content, ensuring visual consistency across photography, video, creator content, graphics, and campaigns.
• Write and edit captions, video scripts, product education, creator briefs, and campaign copy in a compelling brand voice.
• Work closely with marketing, design, and influencer teams to develop content for launches, promotions, paid media, community engagement, and product education.
• Brief, review, and refine influencer/creator content to ensure strong storytelling, brand fit, and quality control.
• Adapt ideas and assets for different platforms, audiences, formats, and campaign objectives.
• Track content performance and use insights to improve creative concepts, hooks, formats, and engagement.

Skills

Video editing

Graphic design

Editorial content

Copywriting

Art direction

English copywriting

Chinese copywriting

Social media

Brand storytelling

Portfolio

Tools

Adobe Creative Suite

CapCut

Canva

Figma

Premiere Pro

After Effects

Job description

Pretti5 is a TCM-infused, clean & adaptogenic solution for stressed and sensitive skin. The brand was officially launched in Hong Kong and we are expanding!

We're looking for a hands-on Editor / Social Content Creator to lead the creation of high-quality, engaging content for our premium skincare DTC brand. You will combine strong editorial judgement, copywriting, video production, graphic design, and art direction to bring our brand to life across organic and paid channels.

Responsibilities

• Create, edit, and publish social content across Instagram, Xiaohongshu (XHS), Threads, TikTok, YouTube, and paid advertising platforms.
• Produce short-form video content, including concepting, scripting, filming, editing, subtitles, motion graphics, and platform-specific cut-downs.
• Design social graphics, carousels, product visuals, campaign assets, and ad creatives that feel premium, clear, and on-brand.
• Own art direction for social content, ensuring visual consistency across photography, video, creator content, graphics, and campaigns.
• Write and edit captions, video scripts, product education, creator briefs, and campaign copy in a compelling brand voice.
• Work closely with marketing, design, and influencer teams to develop content for launches, promotions, paid media, community engagement, and product education.
• Brief, review, and refine influencer/creator content to ensure strong storytelling, brand fit, and quality control.
• Adapt ideas and assets for different platforms, audiences, formats, and campaign objectives.
• Track content performance and use insights to improve creative concepts, hooks, formats, and engagement.

Requirements

• 3+ years' experience in social media, content creation, creative production, or editorial - preferably within beauty, skincare, fashion, lifestyle, or DTC e-commerce.
• Strong practical skills in video shooting and editing for TikTok, Reels, Shorts, and paid social.
• Strong graphic-design capability, including social posts, carousels, ad creative, typography, and simple motion graphics.
• Excellent creative taste, attention to detail, and ability to provide clear art direction.
• Strong English & Chinese copywriting and editing skills; Chinese/XHS content experience is a strong advantage.
• Familiarity with tools such as Adobe Creative Suite, CapCut, Canva, Figma, Premiere Pro, After Effects, or similar.
• A strong portfolio demonstrating social-first video, graphic design, campaign creatives, and brand storytelling.
• Interest in skincare and an ability to turn product benefits and ingredient education into content people want to watch, save, and share