Brand & Content Director

CPJobs International

Hong Kong

On-site

HKD 480,000 - 720,000

Full time

5 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

CPJobs International seeks a seasoned Branding and Communications Leader in Hong Kong to oversee branding, engagement and publicity across traditional and digital channels. You will guide a content team, ensure high-quality materials, and independently manage website updates and media production for publication on digital platforms.

The role requires a Bachelor’s degree and 6+ years in content creation, digital media management, and bilingual English-Chinese writing.

Qualifications

Bachelor’s degree in journalism, communication, advertising, new media, marketing or related field.
6+ years of relevant experience in creating engaging content in advertising, marketing or corporate communications.
Solid experience in managing digital media channels.
Hands-on knowledge of HTML, CSS and website CMS with ability to update pages and do basic coding.
Practical skills in photography, photo editing, video filming and editing for digital platforms.
Excellent writing skills in English and Chinese.
Strong leadership and coaching abilities for team delivery.
Ability to work independently and manage competing priorities under pressure.

Responsibilities

Oversee formulation and implementation of branding, engagement and publicity strategies across traditional and digital channels.
Drive brand exposure to elevate the Institution’s image.
Act as content gatekeeper to ensure content aligns with professional image.
Guide and supervise team members in creating content across platforms; ensure quality delivery.
Independently update website content and perform basic coding; support branding activities.
Provide administrative support to committees and working groups.