Branding Lead - Global Strategy & Identity

Longbridge

Hong Kong

Hybrid

HKD 1,500,000 - 2,000,000

Full time

14 days+

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Longbridge is seeking a Branding Lead to own the global brand system across brands and markets, defining strategy, identity governance, and performance frameworks. You will partner with leadership to translate commercial priorities into strategic brand initiatives that build recognition and trust across retail, institutional, and partner audiences.

This is a hands-on senior role in a lean, high-velocity team. Location: Hong Kong or Singapore.

Qualifications

10+ years in brand strategy/marketing with APAC scope.
Proven experience building scalable brand systems (architecture, guidelines, governance).
Experience launching a brand, product category, or function from the ground up.
Fluency in English, Mandarin, and Cantonese (written and spoken).
Background in Financial Services, Fintech, or regulated industries.

Responsibilities

Own master-brand architecture across all brands and markets.
Own the visual and verbal identity system and global brand book; lead governance.
Partner with BU leaders to translate commercial goals into actionable brand plans.
Direct regional flagship brand campaigns and regional summit end-to-end.
Measure brand strength via trackers and KPIs; report to executives monthly.
Develop launch strategies for new markets and segments; craft localized narratives.
Lead and mentor the Branding Manager and creative team with clear scorecards.