Global Brand Strategy Lead

Longbridge Singapore; Hong Kong; On-site; HKD 1,348,000 - 1,961,000; Full time

Job summary

Longbridge Singapore is seeking a Branding Lead who will own the global brand system across brands and markets, translating commercial priorities into strategic brand initiatives. You will define positioning, governance, and measurement frameworks, lead cross-functional teams in APAC and beyond, and drive high-velocity execution from concept to impact.

Location: Hong Kong or Singapore, reporting to the Group Head of Brand, with responsibility for flagship campaigns, market entry, and executive

Qualifications

• 10+ years of experience in brand strategy, brand marketing, or integrated marketing, with APAC exposure.
• Experience building scalable brand systems and governance frameworks.
• Proven ability to launch a brand or function from scratch in a fast-paced environment.

Responsibilities

• Own master-brand architecture across all brands and markets.
• Establish brand governance, identity systems, and Council to drive cross-market enablement.
• Partner with BU leaders to translate commercial goals into brand plans.
• Lead flagship campaigns and regional summits from concept to measurable impact.
• Manage Brand tracker and Brand Strength Index with monthly reporting.
• Develop market-entry and expansion strategies with localized propositions.

Skills

Brand strategy

Stakeholder mgmt

Cross-functional

AI mindset

Trilingual fluency

Job description

Longbridge Singapore is seeking a Branding Lead who will own the global brand system across brands and markets, translating commercial priorities into strategic brand initiatives. You will define positioning, governance, and measurement frameworks, lead cross-functional teams in APAC and beyond, and drive high-velocity execution from concept to impact.

Location: Hong Kong or Singapore, reporting to the Group Head of Brand, with responsibility for flagship campaigns, market entry, and executive