Strategic PR & Communications Manager - Assistant Role

Hong Kong Job Consulting; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Local Bank in Hong Kong is seeking an Assistant Communications & Public Relations Manager to join the Retail Banking Communications team. You will help develop and execute marketing communications campaigns for the bank's products, services and channels, including digital and events, with close collaboration across marketing, product, IT and branches.

The role requires 4–6 years in advertising/PR or retail marketing, a degree in a related field, and strong English and Chinese writing and

Qualifications

• Degree or above in Business Administration, Marketing, Communications, Journalism, or related disciplines.
• 4–6 years in advertising/PR agencies or retail marketing; banking and financial services experience preferred.
• Strong command of written and spoken English and Chinese.
• PR and copywriting skills and/or advertising and media planning skills preferred.
• Conversant in social media skills and promotions.
• Knowledge of print and collateral production.
• PC and Chinese typing skills are required.
• Team player with good communication and interpersonal skills.
• Self-motivated, detail-oriented, able to multi-task and work under pressure.

Responsibilities

• Help develop and execute marketing communications campaigns for RBD's products, services, and channels, including ATL/BTL promotions, PR promotions, digital or social media marketing, POP displays, events, sponsorships.
• Coordinate with agencies and external parties on creative development, media placement, and production for branding and marketing campaigns.
• Plan and execute PR initiatives within budget, including media invitations, event coordination, drafting press releases and speeches, press kit development, and post-event follow-ups.
• Manage external vendors on production and other projects for timely, quality execution within budget.
• Liaise with product teams, Branch Management Department and IT to update branch display guidelines.
• Ensure quality execution of all assigned marketing communications initiatives within allocated budgets.
• Compile news intelligence reports and competitive news analyses.

Skills

PR copywriting

Advertising & media planning

Social media promotions

English & Chinese communication

Education

Bachelor's degree in Business Administration

Job description

Local Bank in Hong Kong is seeking an Assistant Communications & Public Relations Manager to join the Retail Banking Communications team. You will help develop and execute marketing communications campaigns for the bank's products, services and channels, including digital and events, with close collaboration across marketing, product, IT and branches.

The role requires 4–6 years in advertising/PR or retail marketing, a degree in a related field, and strong English and Chinese writing and