B2B Digital Marketing Lead - Ads, Analytics & Pipeline

Leadingnation; Hong Kong; On-site; HKD 500,000 - 700,000; Full time

Job summary

Leadingnation in Hong Kong is seeking a Senior Digital Marketing Executive to drive B2B lead generation and grow the sales pipeline through end-to-end digital ad campaigns across Google Ads and other major channels.

You will optimize performance with targeted audiences, A/B testing, and keyword strategy, manage CMS landing pages for high conversion rates, and collaborate with Sales/CRM to qualify leads and improve the lead-to-SQL funnel.

Qualifications

• B2B digital marketing experience, 4+ years preferred.
• Proven Google Ads and LinkedIn Ads campaigns execution.
• Strong analytics using GA4 and Looker Studio.
• Experience aligning marketing outputs with Sales/CRM processes.
• Working knowledge of CMS operations and basic HTML/CSS.
• Professional fluency in English and Chinese (written and spoken).

Responsibilities

• Drive B2B lead generation and pipeline growth by managing end-to-end digital ad campaigns across Google Ads and other key digital channels.
• Continually optimize ad performance using audience targeting, A/B copy testing, keyword strategy, and campaign enhancements.
• Manage CMS landing page builds and setups to ensure smooth lead capture and high conversion rates.
• Partner with Sales and CRM teams to ensure proper lead qualification, maintain SQL benchmarks, and optimize the lead-to-conversion pipeline.
• Build dashboards and deliver KPI reports (GA4, Looker Studio) covering CPL, conversion rates, SQL volume, and campaign ROI for key stakeholders.
• Maintain data integrity and tracking validation between marketing channels and CRM platforms.

Skills

B2B marketing

Lead generation

Campaign management

Analytics

Sales alignment

English & Chinese fluency

Tools

Google Ads

LinkedIn Ads

GA4

Looker Studio

CMS

HTML/CSS

Job description

Leadingnation in Hong Kong is seeking a Senior Digital Marketing Executive to drive B2B lead generation and grow the sales pipeline through end-to-end digital ad campaigns across Google Ads and other major channels.

You will optimize performance with targeted audiences, A/B testing, and keyword strategy, manage CMS landing pages for high conversion rates, and collaborate with Sales/CRM to qualify leads and improve the lead-to-SQL funnel.