SaaS Growth Lead — Digital Sales & GTM

HKBN; Hong Kong; On-site; HKD 1,000,000 - 1,600,000; Full time

Job summary

HKBN invites an Associate Director / Senior Manager to lead digital sales channels for our SaaS offerings in Hong Kong. You will design and implement go-to-market strategies across digital channels, drive lead generation, and optimize customer acquisition through data-driven campaigns.

You will manage partnerships with agencies, collaborate with marketing, sales, and product teams, and stay ahead of SaaS digital marketing trends to maximize ROI.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven digital marketing experience for SaaS products.
• Strong go-to-market and campaign optimization skills.

Responsibilities

• Develop go-to-market strategies for SaaS products using digital channels.
• Lead lead generation and customer acquisition through eDM, SEM, and social ads.
• Manage external agencies and vendors to maximize ROI.
• Collaborate with marketing, sales, and product teams to align initiatives.

Skills

Digital marketing

Lead generation

SaaS

Go-to-market strategy

SEM & social ads

Data analysis

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing / Digital Marketing / Business Administration

Tools

Google Ads

Facebook/Meta Ads

Display advertising platforms

Job description

HKBN invites an Associate Director / Senior Manager to lead digital sales channels for our SaaS offerings in Hong Kong. You will design and implement go-to-market strategies across digital channels, drive lead generation, and optimize customer acquisition through data-driven campaigns.

You will manage partnerships with agencies, collaborate with marketing, sales, and product teams, and stay ahead of SaaS digital marketing trends to maximize ROI.