Associate Director, Digital Customer Growth & Engagement (Insurance)

Omni Group Asia Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Omni Group Asia Limited is seeking a dynamic, self-motivated leader to drive growth for a leading wellness platform in Hong Kong. The role covers business development, agency engagement, customer activation, platform marketing, and digital adoption, closely partnering with agency distribution teams to support insurance sales growth.

You will lead platform initiatives, build relationships with agency leaders, organize trainings and campaigns, and analyze performance to provide actionable

Qualifications

• 12+ years of experience in insurance, healthcare, financial services, or related industries.
• Proven experience in business development, agency engagement, customer marketing, digital platforms, or customer experience.
• Strong stakeholder management and project management skills.
• Excellent presentation and communication skills.
• Experience working with insurance agency channels is highly preferred.
• Fluent in Cantonese, Mandarin, and English.
• Knowledge of wellness programs, digital platforms, or insurance products is an advantage.

Responsibilities

• Lead and manage wellness platform initiatives, agency engagement activities, and customer marketing campaigns.
• Develop and execute business growth strategies to drive member acquisition, engagement, retention, and sales conversion.
• Build strong relationships with agency leaders and frontline distribution teams.
• Organize agency briefings, training sessions, promotional campaigns, contests, and engagement events.
• Collaborate with marketing, digital, operations, finance, compliance, and external partners to deliver business objectives.
• Analyze business performance and provide actionable insights and management reporting.
• Gather market and agency feedback to improve customer journeys, propositions, and platform experience.
• Management of multiple projects, stakeholders, vendors, and timelines to ensure successful delivery.

Skills

Business development

Agency engagement

Customer marketing

Digital platforms

Customer experience

Stakeholder management

Project management

Presentation skills

Communication skills

Education

Bachelor's degree in Business/Marketing/Communications

Job description

Our client is looking for a dynamic and self-motivated professional to drive the growth and development of a leading wellness platform. This role will focus on business development, agency engagement, customer activation, platform marketing, and digital adoption, while partnering closely with agency distribution teams to support insurance sales growth.

Key Responsibilities

• Lead and manage wellness platform initiatives, agency engagement activities, and customer marketing campaigns
• Develop and execute business growth strategies to drive member acquisition, engagement, retention, and sales conversion
• Build strong relationships with agency leaders and frontline distribution teams
• Organize agency briefings, training sessions, promotional campaigns, contests, and engagement events
• Collaborate with marketing, digital, operations, finance, compliance, and external partners to deliver business objectives
• Analyze business performance and provide actionable insights and management reporting
• Gather market and agency feedback to improve customer journeys, propositions, and platform experience
• Manage multiple projects, stakeholders, vendors, and timelines to ensure successful delivery

Key Requirements

• Degree holder in Business, Marketing, Communications, or related disciplines
• 12+ years of experience in insurance, healthcare, financial services, or related industries
• Proven experience in business development, agency engagement, customer marketing, digital platforms, or customer experience
• Strong stakeholder management and project management skills
• Excellent presentation and communication skills
• Experience working with insurance agency channels is highly preferred
• Fluent in Cantonese, Mandarin, and English
• Knowledge of wellness programs, digital platforms, or insurance products is an advantage