Assistant Marketing Manager

Leadingnation; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Benefits offered by this job

Annual Leave

Medical Insurance

Performance bonus

Transportation Allowance

Education Allowance

Staff discount

Birthday leave

Job summary

Leadingnation is seeking a motivated Marketing professional to manage and grow our Mainland social media channels, including Xiaohongshu, Douyin, and WeChat Official Account. You will plan content, supervise a small team, and drive brand campaigns aimed at Mainland audiences.

Responsibilities include events, market analysis, and producing articles for WeChat, with occasional business trips to the Mainland China office.

Qualifications

• Bachelor’s degree in Marketing or related discipline.
• Minimum 1 year of relevant marketing experience, preferably in digital / social media marketing for the Mainland market.
• Strong, hands-on experience in Xiaohongshu (must be a heavy user and understand its content ecosystem, algorithms, trending formats, and KOL/KOC culture)
• Familiar with Mainland Chinese culture, online trends, slang, and youth preferences
• Experience or strong potential in leading / coordinating a small marketing team
• Strong interest in social media, branding, and event marketing
• Good communication skills, proactive, energetic, and willing to interact with students and young audiences
• Able to work independently, manage timelines, and handle multiple tasks

Responsibilities

• Manage and grow our Mainland social media channels, including Xiaohongshu (RED), Douyin, and WeChat Official Account.
• Lead and manage the marketing team: assign tasks and set priorities, coordinate social media, event and branding work, provide guidance.
• Plan and execute small-scale events to engage students and target audiences.
• Develop and implement creative campaigns to enhance brand image and awareness among Mainland audiences.
• Conduct market and competitor analysis focusing on Mainland digital trends and youth culture, prepare reports and recommendations.
• Plan, layout, and publish articles on WeChat Official Account.
• Make business trips to our Mainland China office when required (same-day round trip).

Skills

Digital marketing

Social media

Team leadership

Copywriting

Content planning

Education

Bachelor’s degree in Marketing

Tools

Xiaohongshu (RED)

Douyin

WeChat Official Account

Job description

Key responsibilities

• Manage and grow our Mainland social media channels, including:

  • Xiaohongshu (RED) – content planning, copywriting, posting, SEO-style tagging, and performance tracking

  • Douyin – short video content coordination and account management

  • WeChat Official Account – article planning, layout, and publishing

• Lead and manage the marketing team:

  • Assign tasks and set priorities for team members

  • Coordinate social media, event and branding work within the team

  • Provide guidance, review output, and help improve overall marketing performance

• Plan and execute small‑scale events to engage students and target audiences, working closely with our event helpers and partners

• Develop and implement creative campaigns to enhance brand image and awareness among Mainland audiences

• Conduct market and competitor analysis (especially on Mainland digital trends and youth culture) and prepare regular reports and recommendations

• Plan, layout, and publish articles on WeChat Official Account

• Make business trips to our Mainland China office when required (same‑day round trip)

About you

• Bachelor’s degree in Marketing or related discipline

• Minimum 1 year of relevant marketing experience, preferably in digital / social media marketing for the Mainland market

• Strong, hands‑on experience in Xiaohongshu (must be a heavy user and understand its content ecosystem, algorithms, trending formats, and KOL/KOC culture)

• Familiar with Mainland Chinese culture, online trends, slang, and youth preferences

• Experience or strong potential in leading / coordinating a small marketing team

• Strong interest in social media, branding, and event marketing

• Good communication skills, proactive, energetic, and willing to interact with students and young audiences

• Able to work independently, manage timelines, and handle multiple tasks

Benefits:

• 12 days AL+ (Maximum 28 days)

• 5 Days work

• Performance bonus

• Medical Insurance

• Transportation Allowance & Education Allowance

• Staff purchase discount

• Birthday Leave and birthday gift

• Paid Leave (Sick Leave, Maternity Leave, Paternity Leave and Marriage Leave)