Marketing Executive

Leadingnation; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Benefits offered by this job

12 days AL+ (Maximum 28 days)

5 Days work

Performance bonus

Medical Insurance

Transportation Allowance & Education 4

Staff purchase discount

Birthday Leave and birthday gift

Paid Leave (Sick, Maternity, Paternity

Job summary

Leadingnation is seeking a driven Marketing Lead to manage Mainland social media channels and drive brand awareness across youth culture. You will coordinate Xiaohongshu, Douyin, and WeChat Official Account content, plan events, and lead a small marketing team to optimise performance.

The role requires 1+ year in digital marketing for Mainland markets, strong Xiaohongshu knowledge, and proactive communication.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Minimum 1 year of marketing experience, preferably in digital / social media marketing for Mainland market.
• Strong, hands-on experience in Xiaohongshu and understanding of its content ecosystem, algorithms, trends, and KOL/KOC culture.
• Familiar with Mainland Chinese culture, online trends, slang, and youth preferences.
• Experience or potential in leading / coordinating a small marketing team.
• Strong interest in social media, branding, and event marketing.
• Good communication skills, proactive, energetic, and willing to interact with students and young audiences.
• Able to work independently, manage timelines, and handle multiple tasks.

Responsibilities

• Manage Mainland social media channels including Xiaohongshu (RED), Douyin, and WeChat Official Account.
• Lead and manage the marketing team; assign tasks and set priorities.
• Plan and execute small-scale events engaging students and partners.
• Develop and implement creative campaigns to boost brand image among Mainland audiences.
• Conduct market and competitor analyses and prepare regular reports and recommendations.
• Plan, layout, and publish articles on WeChat Official Account.

Skills

Xiaohongshu expertise

Social media marketing

Team leadership

Content planning

Branding

Event marketing

Communication

Education

Bachelor's degree in Marketing

Tools

WeChat Official Account

Xiaohongshu (RED)

Douyin

Job description

Key responsibilities

• Manage and grow our Mainland social media channels, including:

  • Xiaohongshu (RED) – content planning, copywriting, posting, SEO-style tagging, and performance tracking

  • Douyin – short video content coordination and account management

  • WeChat Official Account – article planning, layout, and publishing

• Lead and manage the marketing team:

  • Assign tasks and set priorities for team members

  • Coordinate social media, event and branding work within the team

  • Provide guidance, review output, and help improve overall marketing performance

• Plan and execute small-scale events to engage students and target audiences, working closely with our event helpers and partners

• Develop and implement creative campaigns to enhance brand image and awareness among Mainland audiences

• Conduct market and competitor analysis (especially on Mainland digital trends and youth culture) and prepare regular reports and recommendations

• Plan, layout, and publish articles on WeChat Official Account

About you

• Bachelor's degree in Marketing or related discipline

• Minimum 1 year of relevant marketing experience, preferably in digital / social media marketing for the Mainland market

• Strong, hands-on experience in Xiaohongshu (must be a heavy user and understand its content ecosystem, algorithms, trending formats, and KOL/KOC culture)

• Familiar with Mainland Chinese culture, online trends, slang, and youth preferences

• Experience or strong potential in leading / coordinating a small marketing team

• Strong interest in social media, branding, and event marketing

• Good communication skills, proactive, energetic, and willing to interact with students and young audiences

• Able to work independently, manage timelines, and handle multiple tasks

Benefits:

• 12 days AL+ (Maximum 28 days)

• 5 Days work

• Performance bonus

• Medical Insurance

• Transportation Allowance & Education Allowance

• Staff purchase discount

• Birthday Leave and birthday gift

• Paid Leave (Sick Leave, Maternity Leave, Paternity Leave and Marriage Leave)