Assistant Marketing Communications Manager

Regal Hotels International; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Regal Hotels International seeks an Assistant Marketing Communications Manager to lead integrated campaigns across its Hong Kong hotel portfolio. You will partner with Sales, Revenue Management, Digital Marketing & eCommerce, Brand and hotel teams, owning day-to-day MarCom activities for the group.

The role requires 5–7 years in marketing communications, strong Cantonese/English/Mandarin, and a track record of driving room revenue through integrated campaigns and B2B initiatives.

Qualifications

• Bachelor degree in Marketing or related field.
• 5–7 years in marketing communications, with at least 2 years in a supervisory role.
• Background in hotels, hospitality or travel is strongly preferred.
• Proven track record of campaigns that drove room revenue; experience supporting B2B sales teams (MICE, corporate or travel trade).
• Experience running integrated campaigns and KOL partnerships, working with digital and eCommerce teams, and comfort with performance data and reporting.
• Experience managing creative and production agencies and vendors.
• Strong cross-team collaboration with Sales, Revenue, Digital and Brand teams.
• Excellent written and spoken Cantonese, English and Mandarin, with strong copywriting in English and Chinese.
• Well organized and self-driven, able to handle several campaigns and stakeholders at once with minimal supervision.
• Leadership potential to guide junior team members.

Responsibilities

• Plan and run integrated marketing campaigns across Regal's Hong Kong hotels.
• Work closely with Sales, Revenue Management, Digital Marketing & eCommerce, Brand and hotel teams; own day-to-day MarCom work for the group.
• Campaigns for B2C rooms, including concepts, key messages, content, and rollout with Digital Marketing & eCommerce.
• Manage and track KOL and influencer partnerships and content calendars; produce sales materials for MICE, corporate, and travel trade clients.
• Support trade shows, sales missions, familiarisation trips and client events; run B2B communications and co-marketing with partners; supply B2B content for LinkedIn and corporate channels.
• Brand and PR: align campaigns with brand guidelines; assist with PR for campaigns and sales activities; provide stories and material for press releases.
• Agency and vendor management: briefs, timelines, quality control and delivery with creative/production partners.
• Reporting and team coordination: report campaign performance to the Senior Manager; ensure consistency across all hotels.

Skills

English

Cantonese

Mandarin

Campaign management

KOL partnerships

Digital marketing

Content creation

Vendor management

Reporting

Education

Marketing degree

Hospitality background

Job description

Regal Hotels International is one of the largest hotel operators in Hong Kong and currently owns and manages fourteen hotels. Committed to exceeding the needs of each and every guest, all Regal Hotels provide first-class international guestrooms and facilities including state-of-the-art meeting and banquet rooms.

Under Regal’s portfolio, there are eleven hotels in Hong Kong, namely Regal Airport Hotel, Regal Hongkong Hotel, Regal Kowloon Hotel, Regal Riverside Hotel, Regala Skycity Hotel, iclub Fortress Hill Hotel, iclub Mong Kok Hotel, iclub Sheung Wan Hotel, iclub AMTD Sheung Wan Hotel, iclub To Kwa Wan Hotel, and iclub Wan Chai Hotel. The Group also manages hotels in other cities of Mainland China, including Regal Kangbo Hotel in Dezhou and Regal Jinfeng Hotel in Shanghai.

Regal Hotels International also owns the Campus La Mola, located in Barcelona, Spain.

Role summary

The Assistant Marketing Communications Manager is part of the Group Marketing team. The role plans and runs integrated marketing campaigns across Regal's Hong Kong hotels. It works closely with Sales, Revenue Management, Digital Marketing & eCommerce, the Brand team and the hotel teams, and owns day-to-day MarCom work for the group.

1. B2C Rooms: campaigns that drive room revenue

Plan and run seasonal and tactical room campaigns for key periods such as holidays, mid-year and year-end. Agree offers and packages with Revenue Management.

Create campaign concepts, key messages and content, and partner with Digital Marketing & eCommerce on campaign rollout across their channels.

Manage KOL and influencer partnerships and campaign content calendars, and track how campaigns perform.

Produce sales materials for MICE, corporate, travel trade and wholesale clients, such as fact sheets, e-brochures, proposal templates and presentation decks.

Support trade shows, sales missions, familiarisation (FAM) trips and client events.

Run B2B communications such as trade EDMs and co-marketing with partners. Work with the Brand team to supply B2B content for the group's LinkedIn and other corporate channels.

3. Brand and PR

Work closely with the Brand team so all campaigns and materials follow brand guidelines across every hotel.

Help the Brand team with PR for campaigns and sales activities, for example by supplying campaign stories, content and information for press releases and media opportunities.

4. Agency and vendor management

Manage relationships with creative, production and other MarCom agencies and vendors, including briefs, timelines, quality control and delivery.

5. Reporting and team coordination

Report campaign performance to the Senior Manager.

Work with each hotel's team so campaigns run consistently across all hotels.

Requirements

A bachelor's degree in Marketing, Communications, Hospitality Management or a related field.

At least 5 to 7 years of marketing communications experience, with at least 2 years at supervisory level. A background in hotels, hospitality or travel is strongly preferred.

A proven track record of campaigns that drove room revenue, plus experience supporting B2B sales teams (MICE, corporate or travel trade).

Experience running integrated campaigns and KOL partnerships, working with digital and eCommerce teams, and comfort with performance data and reporting.

Experience managing creative and production agencies and vendors.

Strong cross-team collaboration skills, especially with Sales, Revenue, Digital and Brand teams.

Excellent written and spoken Cantonese, English and Mandarin, with strong copywriting skills in both English and Chinese.

Well organised and self-driven, able to handle several campaigns and stakeholders at once and take ownership with little supervision.

Leadership potential and the ability to guide junior team members.

We offer attractive remuneration package to the right candidate.

Your application will include the following questions:

Which of the following statements best describes your right to work in Hong Kong?

Those who are not interviewed within four weeks may consider their applications unsuccessful.All personal data provided will be retained and considered for other position(s) which may subsequentlybecome available within the Regal Hotels Group if you do not indicate your dissent. All informationreceived will be kept in strict confidential and only used for employment-related purposes.