Hospitality Marketing Communications Lead

Regal Hotels International; Hong Kong; Sur place; HKD 420 000 - 700 000; Plein temps

Résumé du poste

Regal Hotels International seeks an Assistant Marketing Communications Manager to lead integrated campaigns across its Hong Kong hotel portfolio. You will partner with Sales, Revenue Management, Digital Marketing & eCommerce, Brand and hotel teams, owning day-to-day MarCom activities for the group.

The role requires 5–7 years in marketing communications, strong Cantonese/English/Mandarin, and a track record of driving room revenue through integrated campaigns and B2B initiatives.

Qualifications

• Bachelor degree in Marketing or related field.
• 5–7 years in marketing communications, with at least 2 years in a supervisory role.
• Background in hotels, hospitality or travel is strongly preferred.
• Proven track record of campaigns that drove room revenue; experience supporting B2B sales teams (MICE, corporate or travel trade).
• Experience running integrated campaigns and KOL partnerships, working with digital and eCommerce teams, and comfort with performance data and reporting.
• Experience managing creative and production agencies and vendors.
• Strong cross-team collaboration with Sales, Revenue, Digital and Brand teams.
• Excellent written and spoken Cantonese, English and Mandarin, with strong copywriting in English and Chinese.
• Well organized and self-driven, able to handle several campaigns and stakeholders at once with minimal supervision.
• Leadership potential to guide junior team members.

Responsabilités

• Plan and run integrated marketing campaigns across Regal's Hong Kong hotels.
• Work closely with Sales, Revenue Management, Digital Marketing & eCommerce, Brand and hotel teams; own day-to-day MarCom work for the group.
• Campaigns for B2C rooms, including concepts, key messages, content, and rollout with Digital Marketing & eCommerce.
• Manage and track KOL and influencer partnerships and content calendars; produce sales materials for MICE, corporate, and travel trade clients.
• Support trade shows, sales missions, familiarisation trips and client events; run B2B communications and co-marketing with partners; supply B2B content for LinkedIn and corporate channels.
• Brand and PR: align campaigns with brand guidelines; assist with PR for campaigns and sales activities; provide stories and material for press releases.
• Agency and vendor management: briefs, timelines, quality control and delivery with creative/production partners.
• Reporting and team coordination: report campaign performance to the Senior Manager; ensure consistency across all hotels.

Connaissances

English

Cantonese

Mandarin

Campaign management

KOL partnerships

Digital marketing

Content creation

Vendor management

Reporting

Formation

Marketing degree

Hospitality background

Description du poste

Regal Hotels International seeks an Assistant Marketing Communications Manager to lead integrated campaigns across its Hong Kong hotel portfolio. You will partner with Sales, Revenue Management, Digital Marketing & eCommerce, Brand and hotel teams, owning day-to-day MarCom activities for the group.

The role requires 5–7 years in marketing communications, strong Cantonese/English/Mandarin, and a track record of driving room revenue through integrated campaigns and B2B initiatives.