Assistant Manager, Marketing and Branding (Performing Arts)

West Kowloon Cultural District Authority; Hong Kong; On-site; HKD 446,000 - 614,000; Full time

Job summary

West Kowloon Cultural District Authority is seeking a Marketing and Social Media professional to lead our social media strategy and content development for WestK Performing Arts. You will plan campaigns for Hong Kong, Mainland China, and international audiences, and manage channels across Instagram, Facebook, Xiaohongshu, and Threads.

The role requires a university degree and 4+ years in social media or digital marketing, with strong English and Chinese proficiency.

Qualifications

• Recognised university degree, preferably in Marketing, Communications, Digital Media, Journalism, or related disciplines.
• Minimum 4 years of relevant experience in social media management, content creation, or digital marketing (arts or culture experience desirable).
• Proven track record of managing multi-channel social portfolios, producing video content, and influencer/KOL campaigns.
• Strong understanding of digital marketing principles and social analytics tools.
• Strong project management skills, detail orientation, and ability to work independently under tight deadlines.
• Excellent written and spoken English and Chinese (Cantonese and Mandarin).

Responsibilities

• Formulating and implementing social media strategies for Hong Kong, Mainland China, and overseas markets to drive promotion and audience development.
• Developing content calendars and integrated campaign plans for WestK Performing Arts programmes and venues.
• Leading social media campaigns to maximise branding, ticket sales, engagement, and audience reach.
• Managing day-to-day operations for platforms including Instagram, Facebook, Xiaohongshu, and Threads.

Skills

Social media management

Content creation

Digital marketing

Video production

Influencer campaigns

Project management

English & Chinese writing

Education

University degree in Marketing/Communications

Tools

Social analytics tools

Job description

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

(This is a fixed-term contract position of 2-year with possibility for renewal subject to organisational needs and individual performance.)

WestKPerforming Arts strives to establish WestK as aleading performing artsdestinationin Asia and on the global stage, as well as a regional theatre hub that brings together diverse experiences from around the world.Led by the vision of amplifying Hong Kong's creative potential and transcending boundaries in the performing arts,WestK Performing Artscurates an exciting and innovative annual programme that spans across dance, music, theatre, and Chinese opera in a range of artistic styles and traditions, presented through major arts and music festivals, as well as new, original commissions by local and international artists.Reporting to the Head, Marketing and Branding (Performing Arts), you will be responsible for:

1. Social Media Strategy & Campaign Planning

• Formulating and implementing social media strategies for Hong Kong, Mainland China, and overseas markets to drive the promotion, brand awareness, and audience development of WestK Performing Arts;
• Developing content calendars and integrated campaign plans to promote WestK Performing Arts programmes, hirer programmes, and the three performance venues (Xiqu Centre, Freespace, and WestK Performing Arts Centre);
• Leading social media promotional campaigns to maximise branding, ticket sales, engagement, and audience reach across target demographics.

2. Content Development & Channel Management

• Working with agency to create and adapt platform-native content, with a strong focus on timely short-form video content, e.g. Reels;
• Serving as the content and editorial gatekeeper for all WestK Performing Arts social channels, ensuring brand alignment, messaging consistency, and high production quality;
• Managing day-to-day operations and growth for platforms including Instagram, Facebook, Xiaohongshu, and Threads;
• Collaborating with the district team and other business units to uncover storytelling opportunities and build synergies across venues and artistic programmes.

3. Partnerships, Trends & Social Analytics

• Building and managing influencer/KOL partnership strategies to extend reach and drive engagement within regional and global performing arts communities;
• Monitoring social media trends, algorithm updates, and audience behaviours to continuously innovate content strategies;
• Analysing channel metrics and campaign performance, translating social media insights into actionable strategies to improve audience conversion, engagement, and brand perception;
• Collaborating with internal teams or external agency partners to align organic social efforts with performance marketing goals.

4. Marketing and Branding:

• Support the implementation and execution of WestK Performing Arts' branding, communications and marketing strategies that align with its ongoing development of the brand and business objectives.
• Plan and execute branding, marketing, communication, promotional campaigns involving WestK Performing Arts programmes, membership, venues and collaborations.

Performing any other duties from time to time as reasonably assigned by the Authority.

Requirements

• Recognised university degree, preferably in Marketing, Communications, Digital Media, Journalism, or related disciplines;
• Minimum 4 years of relevant experience in social media management, content creation, or digital marketing (experience in arts, culture, entertainment, or venue marketing is highly desirable);
• Proven track record of managing multi-channel social portfolios, producing video content, and managing successful influencer/KOL campaigns;
• Strong understanding of digital marketing principles and social analytics tools;
• Strong project management skills, detail orientation, and the ability to work independently under tight deadlines in a fast-paced environment;
• Excellent written and spoken English and Chinese (Cantonese and Mandarin).

21-09-2026

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk or contact:

Catrina Mok /[phone]