Communication Manager (Creative Hub), Academy of Music

Hong Kong Baptist University; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Hong Kong Baptist University’s School of Creative Arts invites a Communications Manager to lead content marketing and brand storytelling for the Creative Hub and related education projects. You will drive multi-channel content and ensure consistent messaging across platforms.

We seek a strategic communicator with at least seven years in communications or public relations, skilled in digital marketing, analytics, and stakeholder management; fluency in English and Chinese preferred.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Digital Media, English, or related discipline.
• Minimum 7 years of relevant experience in communications, content marketing, digital media, public relations, corporate communications, or related field.

Responsibilities

• Lead content creation across multiple channels, including websites, social media platforms, publications, videos, and promotional materials, ensuring consistency in messaging and brand identity.
• Identify and develop storytelling opportunities, working with faculty, students, alumni, artists, researchers, donors, and partners to highlight achievements and stories.
• Monitor media trends, audience insights, and digital analytics, preparing regular performance reports and recommendations to strengthen content effectiveness and engagement outcomes.
• Collaborate with internal departments and external agencies, including designers, photographers, videographers, and service providers, to deliver high-quality communication materials.
• Undertake other communications and marketing duties as assigned.

Skills

Content marketing

Digital media

Public relations

Corporate communications

Storytelling

Writing

Editing

Social media management

Audience engagement

Content performance analytics

Project management

Stakeholder management

English

Chinese

Education

Bachelor's degree in Communications

Tools

Microsoft Office

Content management systems (CMS)

Job description

SCHOOL OF CREATIVE ARTS

ACADEMY OF MUSIC

Communication Manager (Creative Hub) (26270100)

TheSchool of Creative Arts (SCA), comprised of three well-established academic units: theAcademy of Film,theAcademy of Music, andtheAcademy of Visual Arts. Established on July 1, 2022, SCA is dedicated to nurturing future-ready talents for Hong Kong and beyond, while making a significant impact on society through innovative research and transdisciplinary studies. SCAis seeking a creative, strategic, and results-driven Communications Manager to lead content marketing and communications initiatives that enhance the visibility, reputation, and impact of all the activities in theJockey Club Creative Huband other education projects.

Responsibilities:

• Lead content creation across multiple channels, including websites, social media platforms, publications, videos, and promotional materials, ensuring consistency in messaging and brand identity;
• Identify and develop compelling storytelling opportunities, working closely with faculty members, students, alumni, artists, researchers, donors, and partners to highlight achievements and success stories;
• Monitor media trends, audience insights, and digital analytics, preparing regular performance reports and recommendations to strengthen content effectiveness and engagement outcomes;
• Collaborate with internal departments and external agencies, including designers, photographers, videographers, and service providers, to deliver high-quality communication materials; and
• Undertake other communications and marketing duties as assigned.

Requirements:

• A recognised bachelor's degree in Communications, Journalism, Marketing, Public Relations, Digital Media, English, or a related discipline;
• Minimum 7 years of relevant experience in communications, content marketing, digital media, public relations, corporate communications, or a related field;
• Experience in higher education, arts, cultural organisations, or non-profit sectors would be an advantage;
• Proven track record in developing and executing successful content strategies across digital and traditional platforms;
• Exceptional writing, editing, and storytelling skills, with the ability to tailor content for different audiences and communication channels;
• Strong understanding of digital marketing, social media management, audience engagement, and content performance analytics;
• Experience managing content production projects, including working with designers, photographers, videographers, and external agencies;
• Excellent project management, organisational, and stakeholder management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines;
• Excellent command of written and spoken English and Chinese (including Putonghua); and
• Proficiency in Microsoft Office applications and digital content management tools.

Shortlisted candidates will be invited to attend a written / skills assessment.

The initial appointment will be offered on a fixed-term contract of two years. Re-appointment thereafter is subject toperformance review, mutual agreement and funding availability.

Salary will be commensurate with qualifications and experience.

The University reserves the right not to make an appointment for the post advertised, and the appointment will be made according to the terms and conditions applicable at the time of offer.

Review of applications is ongoing until the positions are filled.