Manager, Marketing, Digital and Branding

Opera Hong Kong Limited; Hong Kong; Vor Ort; HKD 480.000 - 720.000; Vollzeit

Zusammenfassung

Opera Hong Kong Limited is seeking a highly creative Manager, Marketing, Digital and Branding in Hong Kong to lead strategic marketing, digital presence and branding. You will partner with the GM and ExCo to shape campaigns, budgets and fundraising efforts for local and international reach.

You will develop online content, oversee marketing materials, plan PR and events, and craft storytelling that shows donors the impact of gifts.

Qualifikationen

• 5-7 years of marketing/communications/event management experience in arts or related sectors.
• Experience with AI and video editing is a plus.
• Excellent English, Mandarin and Cantonese communication skills.
• Collaborative, proactive and able to work under pressure.

Aufgaben

• Plan short-term and long-term marketing strategies to enhance brand image and fundraising.
• Analyze market trends and identify opportunities in untapped markets.
• Develop online social media strategies to recruit students/artists and grow audiences.
• Oversee production of marketing materials and ensure alignment with guidelines.
• Create and manage marketing/PR plans including budgets and timelines.
• Collaborate across teams to tell compelling donor stories and showcase impact.
• Support events and fundraising campaigns; liaise with external vendors.
• Perform additional duties as needed.

Kenntnisse

Video editing

AI skills

Interpersonal skills

English proficiency

Tools

Social media management tools

Marketing analytics software

Jobbeschreibung

Manager, Marketing, Digital and Branding

Opera Hong Kong (OHK) is seeking a highly creative and self-driven individual to join our team as Manager, Marketing, Digital and Branding. The job is based in Hong Kong, and we welcome applications from Hong Kong or the Greater Bay Area (GBA). This position reports directly to the General Manager (GM) or a person as may be designated by the Executive Committee of the Board of Directors (ExCo).

Job Responsibilities and Duties

• Work closely with the GM and ExCo to plan short-term and long-term marketing strategies to enhance our brand image, brand identity, fundraising efforts, various opera productions and communicate our impact effectively to the public.
• Conduct analysis and provide insights to OHK to better understand market trends, youth trends, and dynamics. Identify opportunities in untapped markets.
• Develop online social media marketing strategies to support student and artists recruitment, audience development, and grow our followers both regionally and internationally.
• Support day-to-day marketing and communications tasks includes overseeing the production of marketing materials such as posters, brochures, eDMs, press releases, e-newsletters, website content, presentations, social media posts, and other corporate communication materials, ensuring they align with organization guidelines.
• Create and manage marketing/PR plans for productions and programmes including budgets, advertisements and timelines.
• Collaborate with other staff to develop compelling storytelling that showcases how donors' contributions are being utilized efficiently. This includes but not limited to video presentations, reaching out to media agencies, and encouraging the reporting of events and stories.
• Support events that contribute to OHK's branding and fundraising efforts, such as online and offline fundraising campaigns, gala dinners, meet-the-artists events, artists’ interviews, backstage tours, etc. Act as the point of contact for external vendors as necessary.
• Perform other related duties as may be assigned from time to time.

Qualifications

• Ideally, 5-7 years of working experience in marketing/communications/event management roles, preferably in the arts & culture, entertainment, auction or e-commerce fields. Candidates with their own entrepreneurial experiences will also be considered as a plus.
• Priority will also be given to candidates with AI and video editing skills.
• Excellent interpersonal skills. Outgoing, energetic, and enthusiastic. Proficient in written and spoken English, Mandarin, and Cantonese.
• Proven track record of a collaborative approach to problem-solving, building internal relationships, working effectively with cross-functional partners
• Responsive to messages and emails 24/7. Strong finance acumen and marketing sense. Creative and independent with ability to work under stress.
• Team player capable of working with individuals from different functional backgrounds and with members of ExCo.
• Strong ability to manage multiple assignments concurrently, prioritize competing priorities, and meet deadlines.
• Willingness to travel to different districts in Hong Kong on weekday evenings and weekends.
• Knowledge of and passion for the arts and entertainment sector preferred.

OHK is an equal opportunity employer and seeks to employ the best-qualified personnel for all positions, without unlawfully discriminating against any person based on race, color, religion, gender, marital status, national origin, physical or sexual orientation, or any other protected status or characteristic under the law.

Years of Experience: Ideally 5-7+ years

Salary: Competitive and commensurate with experience

Preferred onboarding month: November 2026