Assistant Manager, Marketing & Branding - Performing Arts

West Kowloon Cultural District Authority; Hong Kong; On-site; HKD 446,000 - 614,000; Full time

Job summary

West Kowloon Cultural District Authority is seeking a Marketing and Social Media professional to lead our social media strategy and content development for WestK Performing Arts. You will plan campaigns for Hong Kong, Mainland China, and international audiences, and manage channels across Instagram, Facebook, Xiaohongshu, and Threads.

The role requires a university degree and 4+ years in social media or digital marketing, with strong English and Chinese proficiency.

Qualifications

• Recognised university degree, preferably in Marketing, Communications, Digital Media, Journalism, or related disciplines.
• Minimum 4 years of relevant experience in social media management, content creation, or digital marketing (arts or culture experience desirable).
• Proven track record of managing multi-channel social portfolios, producing video content, and influencer/KOL campaigns.
• Strong understanding of digital marketing principles and social analytics tools.
• Strong project management skills, detail orientation, and ability to work independently under tight deadlines.
• Excellent written and spoken English and Chinese (Cantonese and Mandarin).

Responsibilities

• Formulating and implementing social media strategies for Hong Kong, Mainland China, and overseas markets to drive promotion and audience development.
• Developing content calendars and integrated campaign plans for WestK Performing Arts programmes and venues.
• Leading social media campaigns to maximise branding, ticket sales, engagement, and audience reach.
• Managing day-to-day operations for platforms including Instagram, Facebook, Xiaohongshu, and Threads.

Skills

Social media management

Content creation

Digital marketing

Video production

Influencer campaigns

Project management

English & Chinese writing

Education

University degree in Marketing/Communications

Tools

Social analytics tools

Job description

West Kowloon Cultural District Authority is seeking a Marketing and Social Media professional to lead our social media strategy and content development for WestK Performing Arts. You will plan campaigns for Hong Kong, Mainland China, and international audiences, and manage channels across Instagram, Facebook, Xiaohongshu, and Threads.

The role requires a university degree and 4+ years in social media or digital marketing, with strong English and Chinese proficiency.