APAC Regional Growth Director - Business Development

HCO Strategy; Hong Kong; On-site; HKD 900,000 - 1,800,000; Full time

Job summary

HCO Strategy in Hong Kong seeks a senior business development leader to open doors with CMOs and regional marketing leaders across APAC, shaping opportunities from first contact to close.

You will work with a hub-and-spoke model, building a regional pipeline and handing off to in-market teams while reporting to the Executive Director. A deep network in consumer brands and Mandarin/Cantonese language skills are highly valued.

Qualifications

• 12–15+ years in business development or new business roles, with at least 5 years in a regional APAC remit.
• Background in promotional merchandise, licensing, brand activation, marketing execution, POSM, or creative production agencies.
• Proven track record of winning regional or multi-market accounts from scratch, not just growing inherited ones.
• Active C-level and senior marketing network across consumer brands in APAC.
• Comfort with hub-and-spoke model and opening doors for local teams to close.
• Mandarin and/or Cantonese is a strong advantage; Hong Kong-based preferred; regular regional travel.

Responsibilities

• Identify and win new regional and multi-market brand accounts across APAC.
• Build relationships with CMOs, regional marketing heads, brand directors and procurement leaders at MNCs and regional brands.
• Open high-value conversations and convert them into qualified opportunities.
• Position campaign-led merchandise, licensing and activation programmes as a commercial lever.
• Hand off qualified opportunities to in-market sales teams and stay involved through to close.
• Build and manage a regional pipeline with clear reporting to HQ.
• Share market intelligence on competitors and spending trends to shape growth priorities.
• Represent the company at industry events, brand forums and licensing shows.

Skills

C-suite networking

Regional APAC business development

Strategic account development

Job description

HCO Strategy in Hong Kong seeks a senior business development leader to open doors with CMOs and regional marketing leaders across APAC, shaping opportunities from first contact to close.

You will work with a hub-and-spoke model, building a regional pipeline and handing off to in-market teams while reporting to the Executive Director. A deep network in consumer brands and Mandarin/Cantonese language skills are highly valued.