APAC Activation & Experience Director

Assembly APAC; Hong Kong; Hybrid; HKD 900,000 - 1,500,000; Full time

Job summary

Assembly APAC is seeking a senior leader to drive digital marketing activation and regional client leadership across APAC. You will translate business objectives into integrated marketing strategies, oversee campaigns, and mentor a high-performing regional team across planning, activation, analytics, and client service.

The role requires strong analytical and storytelling skills, with English and Chinese proficiency, and experience managing senior stakeholders in a dynamic, multi-market

Qualifications

• ],
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• CoT_job_summary_short":"COMPANY NAME: Assembly APAC\nKEY POINTS: Regional leadership across APAC, strategic advisor, growth & partnerships","job_summary_short":"<p>Assembly APAC is seeking a senior leader to drive digital marketing activation and regional client leadership across APAC. You will translate business objectives into integrated marketing strategies, oversee campaigns, and mentor a high-performing regional team across planning, activation, analytics, and client service.</p><p>The role requires strong analytical and storytelling skills, with English and Chinese proficiency, and experience managing senior stakeholders in a dynamic, multi-market environment.</p>","contract_type":"fulltime","location_type":"hybrid","remote_scope":null,"perks":[],"stated_min":null,"stated_max":null,"stated_absolute":null,"salary_estimation_cot":"Senior Digital Marketing Lead in Hong Kong: market range HKD 900k–1.5M gross annually, reflecting APAC scope and seniority.","estimated_low":900000,"esti

Responsibilities

• Act as senior day-to-day strategic advisor to regional clients across APAC.
• Build trusted relationships with clients across multiple APAC markets.
• Lead annual planning, quarterly business reviews, and ongoing performance discussions.
• Translate business objectives into integrated marketing and activation strategies.
• Identify opportunities for growth, innovation, and expanded agency partnerships.
• Oversee regional campaign planning, activation, and execution across APAC markets including Korea, Japan, SEA, ANZ and Hong Kong.
• Ensure consistency of strategy and delivery while allowing for market-specific adaptation.
• Drive operational excellence, governance frameworks, and quality assurance across markets.
• Lead and mentor a high-performing regional team across planning, activation, analytics, and client service functions.
• Foster a culture of accountability, collaboration, and continuous learning.
• Provide coaching and development plans for team members.
• Champion Assembly's values and people-first culture.

Skills

Regional leadership

APAC experience

Strategic planning

Stakeholder management

Analytical skills

English & Chinese

Education

Bachelor's degree

Job description

Assembly APAC is seeking a senior leader to drive digital marketing activation and regional client leadership across APAC. You will translate business objectives into integrated marketing strategies, oversee campaigns, and mentor a high-performing regional team across planning, activation, analytics, and client service.

The role requires strong analytical and storytelling skills, with English and Chinese proficiency, and experience managing senior stakeholders in a dynamic, multi-market