APAC Digital Growth & Experience Lead

Morgan Mckinley Limited

Hong Kong

On-site

HKD 2,400,000 - 4,200,000

Full time

14 days+

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Job summary

Morgan Mckinley Limited is seeking a visionary Head of APAC Digital Operations & Experience to steer a high-velocity e-commerce transformation across Greater China, Korea and Japan. You will lead a 20+ person cross-functional team spanning Digital Creative, Front-End Site Operations, UI/UX, and Merchandising, aligning regional execution with global strategy.

You will drive GTM acceleration, perfect store execution, agile workflows, and CRO/journey analytics to convert web traffic into sustained

Qualifications

10+ years of high-impact digital leadership within FMCG, Consumer Brands or Retail.
Senior Manager/Associate Director level with 10+ headcount experience in a regional matrix.
Direct operational exposure to APAC digital commerce and consumer habits.
Change mindset with executive presence and strong business partnering.
Professional English required; Mandarin/Korean/Japanese a plus.

Responsibilities

Lead a 20+ member regional unit across Digital Creative Execution, Front-End Site Operations, UI/UX Architecture, and Product/Asset Merchandising.
Instill a high-performance culture focused on speed, accountability and experimentation.
Conceptualize, test, and scale localized digital playbooks for rapid retail launches.
Own operational execution of the .com engine across APAC markets (China, Korea, Japan).
Establish workflows for PIM/DAM/CMS, ensure flawless product launches and campaigns.
Overhaul processes with agile methods to reduce deployment friction and accelerate time-to-market.
Drive CRO and journey analytics to convert web traffic into commercial yield.