Regional Ecommerce Director, APAC - Consumer

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 1,000,000 - 1,600,000; Full time

Job summary

Michael Page International (HK) Ltd is supporting a global consumer business to appoint a Regional Ecommerce Director for APAC. This leadership role will drive ecommerce performance, digital operations, content excellence, and customer experience across APAC markets.

You will lead a team of 20+ professionals and shape regional digital commerce strategy with global and local stakeholders. The role emphasizes operational excellence, brand consistency, and continuous improvement of the online

Qualifications

• Minimum 15 years' experience in ecommerce, digital commerce, or related leadership roles across multinational organizations.
• Proven experience leading regional ecommerce operations across APAC and managing large cross-functional teams.
• Fluent English; additional Asian language skills are advantageous.

Responsibilities

• Lead ecommerce operations, digital content, site performance, and customer experience across APAC markets.
• Manage a 20+ person regional team and drive high-performance culture.

Skills

Leadership

Ecommerce strategy

Stakeholder management

People management

Digital analytics

Tools

Ecommerce platforms

Job description

Regional Ecommerce Director, APAC - Consumer

An exciting regional leadership opportunity to drive ecommerce performance, digital operations, customer experience, and content excellence across APAC markets. Leading a team of 20+ professionals, this role will shape regional digital commerce strategy, optimize customer journeys, and serve as the key APAC representative within a global organization.

Our client is a leading multinational consumer business with a well-established presence across Asia Pacific and a strong commitment to digital commerce growth. As part of its continued investment in ecommerce transformation and customer-centric innovation, the company is seeking an experienced Regional Ecommerce Director to lead digital operations, content, creative execution, site performance, and customer experience initiatives across multiple APAC markets.

This is a highly visible regional leadership role that offers extensive collaboration with global, regional, and local stakeholders while driving scalable digital solutions that support both commercial objectives and customer engagement.

Description

Reporting to the Head of APAC Digital and Business Transformation, the Regional Ecommerce Director, APAC will lead a regional function responsible for ecommerce operations, digital content, creative services, site operations, customer experience, and product asset management across multiple markets. The role will oversee a team of more than 20 professionals and be responsible for establishing a high-performance culture, developing talent, and ensuring effective execution across several interconnected digital workstreams.

The successful candidate will own the APAC operating model for ecommerce execution, driving consistency, governance, service standards, and operational excellence while balancing regional alignment with local market requirements. The role will oversee product data management, digital asset readiness, site merchandising activities, and ecommerce launch execution to ensure products and customer‑facing content are delivered accurately and on time across all digital channels.

In addition, the Regional Ecommerce Director will lead digital creative execution and site operations, ensuring high‑quality customer experiences, strong brand consistency, and successful campaign delivery across APAC ecommerce platforms. Working closely with regional and global teams, the individual will support the localization of content, creative assets, and digital experiences to meet the needs of diverse consumer markets.

A key responsibility will be driving continuous enhancement of the online customer journey through UI/UX improvements, conversion optimization initiatives, usability testing, A/B testing, and data‑driven decision‑making. The role will partner extensively with technology, merchandising, marketing, and global ecommerce teams to identify opportunities that improve engagement, conversion rates, and overall digital performance.

The position will also serve as the voice of APAC within global forums, influencing strategy, representing regional priorities, and ensuring business requirements are incorporated into global technology, ecommerce, and customer experience initiatives. Through strong project leadership and stakeholder management, the Regional Ecommerce Director will oversee complex cross‑functional programmes, champion process improvements, and foster a culture of innovation and continuous improvement across the region.

Profile

The ideal candidate will bring a minimum of 15 years of experience in ecommerce, digital commerce, online trading, digital operations, customer experience, digital marketing, or related leadership functions within complex multinational organizations. Proven experience leading regional ecommerce operations across APAC and managing large cross‑functional teams is essential.

You will possess a strong understanding of ecommerce trading, digital content management, site operations, product information and asset management, customer experience optimisation, and digital production workflows. Experience partnering with global stakeholders, driving regional transformation initiatives, and operating effectively within matrix organisations will be critical to success.

The successful applicant will have outstanding communication, leadership, and stakeholder management skills, with the ability to influence senior stakeholders across regions and functions. Experience working with ecommerce platforms, and digital collaboration tools will be highly advantageous.

Strategic thinking, commercial acumen, strong analytical capabilities, and a hands‑on leadership style are essential. Fluency in English is required, while proficiency in additional Asian languages will be viewed favorably.

Job Offer

This is a rare opportunity to join a globally recognized market leader at a pivotal stage of its digital commerce journey. The successful candidate will enjoy significant regional exposure, ownership of strategic ecommerce initiatives, direct engagement with senior global stakeholders, and the opportunity to shape the future of digital customer experience across APAC.

In return, the company offers a highly competitive remuneration package, strong career progression opportunities, and the chance to lead a sizeable regional team while driving meaningful business impact throughout one of the world's most dynamic ecommerce regions.